Leveraging their visibility, many professional athletes have taken a leading role in amplifying Black Lives Matter protests and speaking out about racism and police brutality. But it’s not just the athletes who are passionate about the movement: Fans are too.
Marketers are adapting to a new world of TV advertising in the midst of COVID-19. With consumers staying home and TV consumption at a high, we look to highly engaged social media communities to discover what TV audiences are tuning in to in response to disruptions in regular TV programming. Here we...
The sports blackout at the hands of COVID-19 hasn’t dampened the passion that many fans have in terms of their media behavior, according to a recent Nielsen analysis on sports viewing.
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
On Sunday, March 22, NASCAR broke new ground by holding the first ever eNASCAR iRacing Pro Invitational Series race, putting actual NASCAR drivers into simulators for a virtual competition that aired live on FOX Sports 1. Drivers—including Jimmie Johnson, Denny Hamlin and the recently retired...
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.
Unlike elsewhere in the world, corporate sponsorships on professional sports jerseys in the U.S. are far from commonplace. With an inside baseball view of how lucrative they could be for the MLB, however, going mainstream might be just around the corner.
There’s nothing like the thrill of sports, and the 2019 FIFA Women’s World Cup was a major attraction across screens of all sizes through the tournament’s closing match on Sunday, July 6. Notably, the final match between the U.S. and the Netherlands drew just under 14 million viewers—22%...
Some athletes are great at repeatedly making the highlight reels, and some excel at connecting with fans when they’re not competing. But does strong athletic performance always correlate with impactful fan engagement? Perhaps surprisingly, not always.