While big cities grab most of the headlines, a big and qualified audience uses radio every day in medium and small markets. Each week, 65 million consumers listen to medium and small market radio.
Black and Hispanic consumers spend more time with radio each week than any other group. And this group of consumers account for almost a third (29.3%) of the national average quarter hour (AQH) audience. They also possess enormous buying power.
Radio, one of the original mass mediums, continues to play a big part in the lives of Americans everywhere—with 243 million Americans listening weekly. For advertisers, that means radio delivers a mass audience in real-time across markets large and small that is highly qualified.
This year’s Year in Sports Media report highlights consumers’ global love of sports, which continues to grow. 2014 was a big year for sports, beginning with the Sochi Winter Olympics and then featuring one of the most exciting World Cups ever held.
This issue of Audio Today takes a deeper look at public radio, which includes more than 900 rated stations offering an eclectic mix of news, entertainment, music and cultural programming in markets large and small.
When it comes to buying and consuming different forms of media, consumer preferences have as much to do with spending power as they do with ethnic background.
2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion, according to Nielsen’s quarterly Global AdView Pulse report. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth...
Updated October 15, 2013 With time-and-place-shifted viewing, viewers now have the power to bend time and space at their will. Through a pilot study, Nielsen measures the viewing of programs beyond seven, and up to 29 days. At the household level, Nielsen offers new insight into exactly how viewing...
To understand consumers requires going beyond sales figure to explore what devices they own and how they incorporate technology into their everyday lives. With greater clarity and information, retailers, advertisers and manufacturers can better navigate the needs of consumers, finding new...
Exploring the Consumer Media Universe – from televisions and smartphones to tablets and game consoles, Americans are consuming content on every device under the sun.