Insights

Augmented Retail: The New Consumer Reality

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you.

The 2020 Vision for U.S. Retail and Beyond

In the future, will your wearable device recommend what to add to your grocery list? Will you be able to order a new chair from a mobile 3D printer that can deliver it to you in the next hour? When you reach for your favorite brand on the shelf, will it automatically communicate to the manufacturer...

Nielsen TV: Getting to Know Millennial Video Gamers

Having grown up alongside the first Nintendo Entertainment System, which debuted in North America in 1985, Millennials now have careers, advanced degrees and families. That being said, they’re still gamers at heart, as two-thirds of Americans play video games every month. So what else do we know...

What is 'The Cloud'?

The cloud can save enterprises time and money while improving agility and scalability, all of which are important factors you need in today’s competitive landscape.

Technology Ecosystems Explained

Much like the term open, “ecosystem” is a word that is used frequently throughout the tech space, yet has developed many interpretations over time. Understanding ecosystems, however, is vital, especially for those companies looking to put the customer at the forefront of their business...

Truly Open or Simply Ajar

At Nielsen, we have a clear view of open, one that is not ajar or a “bit more open.” To us, open means exactly that—open. We define open as the ability to use different parties and types of data, models to enrich and applications to consume and take action.