Insights

TV Remains the Reigning Champ, but Display Internet Ads are the MVPs of 3Q

According to Nielsen’s quarterly Global AdView Pulse report, ad spend by media type continued on trend through the first three quarters of 2013, with television and display Internet advertising leading the charge globally. While measured in a smaller subset of countries, display Internet ads grew...

Tasting Table: Video-On-Demand Viewers Order From the Menu

It’s no secret: consumers like choices. These days, consumers have options to view content in a variety of ways, from streaming on a mobile phone to watching Video-On-Demand (VOD). And as VOD continues to take an increasing slice of the TV pie, a new Nielsen study found that marketers can take...

Tops of 2013: TV and Social Media

Over the last few years, premiere sports and special events have dominated Nielsen’s top telecasts list, and the list in 2013 was no different. What’s more, football programming nearly swept the top 10 telecast list in 2013, solidifying a growing reputation that the sport is fast becoming...

Local Television In 2018: News Less Linear, More On The Go

The local news hour is coming to a screen near you, even the one in your pocket, throughout the day. Over the next five years, TV stations will produce fewer hours of news for their linear, broadcast channels, while increasing focus on mobile platforms for news delivery, allowing consumers...

Consumer Behavior Insights | Scarborough Case Study

One of the major revenue streams for television service providers are sales of their local and regional advertising inventories. But as consumer video content consumption fragments across numerous media, providers are scrambling to demonstrate audience value for their cross-platform advertising...

New Study Confirms Correlation Between Twitter and TV Ratings

U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According to SocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and...

Case Study: Maximizing TV Screen Real Estate

Fox Sports was concerned about declines in viewership for NASCAR. In order to evaluate a new proposed format of advertising, Fox Sports worked with Nielsen Consumer Neuroscience to understand audience engagement of this format during live sporting events.