Beyond martech: building trust with consumers and engaging where sentiment is high
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
Metrics are key to proving ROI for brands entering the esports arena
Esports sponsorship revenue grew at a compound annual growth rate of nearly 32% between 2014 and 2019, and panelists participating in a recent Cannes Lions panel said they expect revenue from sponsorships alone to hit $1 billion in the near future.
Remasters, Remakes and Reboots Stay Hot Among Video Gamers
Much like we see in Hollywood, the library of video game remasters, remakes and reboots is continually growing, engaging both gamers seeking nostalgia as well as many who hadn’t even been born when the originals were released.
Cannes LIONS Live 2021: Post COVID World: The Next Phase with Brands and Esports
Despite the groundswell of engagement and sponsorship investment, esports has yet to gain mainstream acceptance among brands and advertisers. The opportunity, however, is significant.
The Future of Video Gaming Is Bright—Even as Real Experiences Return
Branded crossover events, virtual concerts and celebrity influencer participations all fueled a video game groundswell that shows no signs of receding—even as the COVID-19 vaccine promises to allow people to once again be with each other IRL.
Digital games earned $3.9B worldwide between Black Friday and Cyber Monday, a decline of 10% year-over-year
Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation consoles and the growing popularity of subscription services diminished demand during the holiday weekend.
2020 Holiday Media Pop-Up
This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for 2020.
LGBTQ+ Gamers are an Untapped Demographic
Simulation games inherently move at a different pace than role-playing, adventure and sports games, but they’re a go-to favorite among many players in a key gaming demographic: the LGBTQ+ community.
Backwards Compatibility Returns at the Right Time for the Video Game Market
After omitting backwards compatibility at the launch of 8th gen consoles, manufacturers are bringing backwards compatibility back with their 9th gen consoles, and the timing couldn’t be better for consumers.
Fortnite is the New IRL: Why Brands Must Plan for a Rise in Virtual Gatherings
Much of life has moved online in the wake of the COVID-19 pandemic, and few industries have been better suited to this new normal than video games.