Insights

2020 Holiday Media Pop-Up

This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for 2020.

LGBTQ+ Gamers are an Untapped Demographic

Simulation games inherently move at a different pace than role-playing, adventure and sports games, but they’re a go-to favorite among many players in a key gaming demographic: the LGBTQ+ community.

Total Audience Report Series

Welcome to The Nielsen Total Audience Report hub, which features the latest reports, data and insights related to the report series. Discover how audiences are connecting with media today and how this is shifting our culture, as well as the advertising and media industry.

COVID-19: Tracking the Impact on Media Consumption

As COVID-19 sweeps the globe, consumers are dramatically changing their purchase and media behaviors. Nielsen is tracking these changes and establishing navigation beacons for companies trying to understand the changes and plan for what comes next.