COVID-19: Key questions all marketers should be asking
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
The Nielsen Local Watch Report
The latest edition of Nielsen’s Local Watch Report, entitled “TV Streaming Across Our Cities,” focuses on the impact that streaming and access to subscription video on-demand services are having on the media landscape, particularly at the market level.
The Database: How Digital is Evolving Video Content
Regardless of how you define TV, there’s no mistaking the impact that advancing technology, internet connectivity, mobility, device fragmentation and platform diversity have had on the video industry. The result? A seemingly endless array of content that offers enough variety for even the...
Millennials on Millennials: Gaming Media Consumption
Games have become part and parcel of the Millennial media diet, with two in three U.S. Millennials now playing every month. Brands and media companies should add gaming to their media plans so they reach a highly engaged Millennial audience.
Game On: Video Games are a Staple Among Millennials’ Media Diets
How important are video games to Millennials? According to our latest Millennials on Millennials report, which focuses on video game consumption among this demographic two in three Millennials in the U.S. play video games every month.
Informed Influencers and Powerful Purchasers
From manufacturers to retailers, content creators to distributors, understanding the cultural drivers of behavior is essential for marketers to exercise empathy and establish real connections with Asian American consumers.
Good Content is Good Content: Choice is the Driving Force Behind Changes in TV Viewing Habits
TV is a great word, and it used to be easy to define. Consumers today, however, use the word ‘TV’ interchangeably when referring to content and have ultimately changed the definition of traditional television. The vast access of content and nascent technology are revolutionizing how consumers...
Uncovering Trends in Media Content Across TV and Digital
Live TV continues to be the largest contributor to time spent when it comes to watching TV-originated content. Within the 18-34 demographic, 66% of the time they spend watching content from the four leading broadcast networks occurs through live TV viewing. When consuming content originated from...
What Do You Know, What Do You Say: Audiences Rely on Traditional Influences in a Content Crazy World
From smartphones to tablets to smart TVs, access to this type of content has never been easier. But the luxury of choice also serves as a double-edged sword. With a world of info and entertainment at their fingertips, how do audiences decide what to consume?
Digital’s Flair for the Dramatic: How Program Genres Perform Beyond Traditional Viewing
A recent study uncovered the actual lifts that digital platforms give to select genres of programming and found that certain types of shows drive more pronounced lifts beyond the linear airing by way of digital contribution from connected devices, computers and mobile devices.