Insights

Cashing In: Most Marketable Athletes of 2016

The marketability of an athlete often rises and falls with the tide of public opinion beyond their “on-field” performance. Nielsen’s N-Score Talent Tracker quantifies a celebrity’s marketability, taking into account Awareness and Likeability in addition to 10 other attributes.

A Hardcourt Holiday: NBA Stars Shine on Christmas Day

A tradition since 1947, Christmas Day is one of the most heavily viewed days of the NBA regular season. As in Christmases past, this year is poised to be one of the biggest days for professional basketball in television audience size, value to sponsors and social chatter.