The Smart Shelf whitepaper will allow you to better understand the ingredients of the Smart Shelf and what you need to do to build your first planogram.
This report offers a powerful view into the current state of the marketing industry. Understand the dynamics at play and identify promising areas of development for marketers and their media partners.
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
There’s no single definition for what constitutes healthy food today. And, Millennials have certainly indicated that health is not the sole factor driving changes in eating habits. Millennials are most likely to define healthy eating in practical ways, whereas surveyed Boomers, Greatest...
Many CPG marketers are looking to use agile innovation, but Nielsen research has found that lifting an approach that works quite well for many technology companies may have less successful outcomes in CPG. To be successful, marketers need to adapt the agile development steps of design,...
African Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers' path to purchase is non-linear and technologically driven.
For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.
In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.
The latest edition of Nielsen’s Local Watch Report, entitled “TV Streaming Across Our Cities,” focuses on the impact that streaming and access to subscription video on-demand services are having on the media landscape, particularly at the market level.
A transaction today involves more than just an exchange of payment for goods and services. It involves an exchange of data and is a reflection of trust. In this report, we’ll review and link out to viewpoints on the consumer opportunities in play today to win that trust.