Insights

U.S. Music Mid-Year Report 2019

On-demand streaming continue to super-charge the U.S. music industry, as there were more than 507 billion on-demand streams in the first half of 2019. This exciting milestone was led by singles and albums by Ariana Grande, Billie Eilish, Halsey Khalid, BTS, LIl Nas X and Bad Bunny.

Women’s Football 2019

Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.

TV Keeps Us Entertained Out-of-Home

Whether it’s watching the glitz and glamour on the red carpet, witnessing the wedding nuptials of the nerdiest theoretical physicist and neurobiologist, or rooting for the next singing sensation, U.S. consumers constantly watch entertainment programs regardless of where they are throughout the...

Informed Influencers and Powerful Purchasers

From manufacturers to retailers, content creators to distributors, understanding the cultural drivers of behavior is essential for marketers to exercise empathy and establish real connections with Asian American consumers.

Affluent and Educated

Americans continue to watch the news to stay up-to-date in an era of mass information and accessibility. Furthermore, people aren’t just keeping tabs of the news in their homes; they’re also watching on linear TV when they’re on the go, whether it be at work or even in a bar.

Esports Playbook for Brands

Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.

Quarter By Numbers: Q4 2018

Fast-moving consumer goods and GDP growth in Q4 2018 was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. Comparatively, only 37% of consumers in Europe believe their conditions have improved over the past five years.