Insights

Beyond SVOD

In the U.S. streaming universe, the “other” players—everything other than Netflix, Hulu, YouTube, Amazon and Disney+ (which launched November 2019)—account for 23% of the total U.S. streaming pie. And the amount of time people spend watching this content is up more than 50% year-over-year.

The Nielsen Total Audience Report: August 2020

In this special edition of The Nielsen Total Audience Report, we dive into the world of working from home —how consumers felt about their productivity, engagement, challenges and the impact this new lifestyle has had on media and device usage.

Predicting the COVID-19 Behavioral Reset

In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation.

Cultural Connectivity Transformed

The insights in this report will help you understand ways to continue building trust with the Hispanic community during these uncertain times and through the journey to recovery.

Nielsen’s Top 25 Breakthrough Innovations of 2019

While the “fewer, bigger, better” mentality is still the most prevalent route that brands take, it isn’t the only road to innovation success. A growing number of innovations are finding success through varied launch strategies, such as focusing on a targeted cohort, increasing an interested...

Engaging Asian American Consumers at The Dawn of a New Decade

This report explores Asian American consumer behaviors that are setting the pace for two important industry trends: First, the media platforms that are winning amid the streaming wars and the content that is capturing their attention. Second is the gaming industry, which is breaking boundaries as...

Advertising in the Age of COVID-19

Faced with uncertainty about the future, many companies are responding by trying to freeze all activity, from hiring to marketing. But stopping and cutting all activity can only persist for so long without dramatic downstream effects. Adaptation will be the key to survival.

The Nielsen Total Audience Report: April 2020

This edition of the Nielsen Total Audience Report showcases how consumers across age groups and household types spend over 50% of their day connected to media reaching 12 hours and 20 minutes.