Podcasting Today
While the growth in podcast listeners in the U.S. over the past decade has been dramatic, audience diversity is following a similar path as our national population, as non-White podcast audiences have grown faster than White audiences.
The Changing Value of Sponsorship: 2021 Sports Marketing Trends
Learn how sponsorship value is evolving and why a clear understanding of ROI across channels and over time is a business imperative.
The New Black Family Culture: Navigating Crises Through Content
Brands and media companies may benefit in understanding how to meet the demand as Black families are accessing more content than ever and leaning into programming where they can feel seen.
Being Seen On Screen: Diverse Representation and Inclusion on TV
This is Nielsen’s first report on the state of inclusion and representation in television programming in the U.S.
ROI Elevated
Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.
Nielsen Local Watch Report: Diverse, Young and Informed - Today's Growing Local News Audience
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities and how they have grown, particularly local news.
The Power of the Black Community: From Moment to Movement
2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death.
The Customer Intelligence Gap in CPG Advertising
The Customer Intelligence Gap in CPG Advertising e-book outlines why unlocking quality 1:1 consumer data is essential for CPG advertisers to fight back against the disruption of trends in the marketplace.
Beyond SVOD
In the U.S. streaming universe, the “other” players—everything other than Netflix, Hulu, YouTube, Amazon and Disney+ (which launched November 2019)—account for 23% of the total U.S. streaming pie. And the amount of time people spend watching this content is up more than 50% year-over-year.
The Nielsen Total Audience Report: August 2020
In this special edition of The Nielsen Total Audience Report, we dive into the world of working from home —how consumers felt about their productivity, engagement, challenges and the impact this new lifestyle has had on media and device usage.