State of the Media: The Cross-Platform Report
State of the Media: The Cross-Platform Report
Timeshifted TV ushered in a new era of consumer control over media, with emerging technologies driving an explosion of content options—online video, mobile video, over-the-top access, live streaming to TVs and video on demand. Regardless of the way audiences tune in, consumers now expect their entertainment content wherever, whenever and however they want it.
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State of the Media: The Cross-Platform Report
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https://www.nielsen.com/us/en/insights/report/2011/cross-platform-report/
