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The New Digital American Family | Nielsen

Understanding family dynamics, media and purchasing behavior trends The New Digital American Family has arrived at a demographic inflection point that demands marketers adapt and adopt new technologies for communicating with the consumer. The average media-consuming household in the United States...

The Hyper-Fragmented World of Music | Nielsen

This report is the latest in a series of four insights published in collaboration with MIDEM 2011 (https://www.midem.com/). Referencing a survey of 26,644 online consumers in 53 markets across the globe conducted during September 2010, and building upon the previous insights into digital music...

State of the Media: U.S. TV Trends by Ethnicity | Nielsen

How and what Americans watch on TV varies to some degree based on their ethnicity according to a Nielsen report of TV viewing and usage trends in 2010. In November 2010, African-Americans used their TVs an average of 7 hours 12 minutes each day–far above the total U.S. average of 5 hours 11...

State of the Media: TV Usage Trends: Q3 and Q4 2010 | Nielsen

Overall timeshifting by U.S. TV audiences increased significantly in the third and fourth quarter of 2010, with the average American watching nearly 10 and a half hours of timeshifted TV at the end of 2010. The biggest year-over-year increase was in the third quarter, when timeshifting increased...

State of the Media: Year in Sports 2010 | Nielsen

This report provides a compilation of media highlights, advertiser trends and consumer insights, including U.S. sports fan consumption and advertising effectiveness across leading sports properties in 2010. Also featured is the new Nielsen / E-Poll “N-Score”, which measures the brand...
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