Nielsen and the U.N.’s World Food Programme (WFP), the world’s largest humanitarian agency fighting hunger worldwide, worked together on a year-long pro bono project to revolutionize WFP’s mobile data collection.
Data is critical to the success of WFP’s ongoing relief and support efforts, as the organization plans its operations and prioritizes its assistance based on the information it collects. When physical access for face-to-face interviews is limited because of conflict, disease or other risks, carrying out its programs effectively and efficiently becomes difficult.
To assist in this effort, Nielsen provided guidance and support in four key areas: data collection, methodology, analysis, and in country expertise. The team employed Nielsen measurement science methodology with a clear focus on maintaining the quality of WFP data to support its hunger relief efforts.