The Importance of Incremental Lift
See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.
How Multi-Touch Attribution Helps CPG Brands Tackle Seven Challenges
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and increase market share.
Infographic: Using CPG Market Sizing Data to Capitalize on Growth
New areas of growth crop up in the CPG industry all the time, resulting in both more opportunities and more competition.
How Marketing Analytics Drives Decision Making in Health Care
Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement...
Top 10 Questions to Ask Martech Vendors
Choosing the right tool is challenging. There are typically multiple vendors for each type of solution, and the process of getting quotes and comparing features and functionality can be lengthy.
Video: New CPG Competitors? Here’s How to Defend Your Spot on the Shelf
Is a new competitor entering your CPG product category? You can defend your ground (and the shelf space) if you’re a step ahead.
Three Ways Data Can Help You Compete in Crowded CPG Markets
You need data to ensure your CPG product thrives, especially in crowded and competitive markets. Watch our video to learn how.
Preparing for the Competition: The Analysis Your Emerging CPG Manufacturing Business Needs
New and emerging CPG manufacturers need to know how to analyze their competitive landscape to give their product and business the best chance to succeed. To do this, they need a combination of market sizing, account-level, retail sales, competitive and consumer data to conduct an effective analysis.
Understanding Your Competitive CPG Landscape
Retail sales data and competitive data helps you form a complete picture of the best market for your product so you can operate more effectively. In today’s crowded CPG market that’s never been more critical. Find out how to use the right market data to understand your competitive CPG landscape...
Five Ways Retail Sales Data and Competitive Insights Can Help You Beat the Competition
Retail sales data and competitive insights can give you the edge you need to enter the market, fuel faster growth and go head-to-head with even the longest-standing players in your product category. Here are five ways you can use CPG retail data to get a leg up on your competition