Plan for Peak Performance: Using Data to Improve Your Marketing and Promotions Planning
You need more than a great sell-in story to keep your CPG product performing once it’s on shelf. Learn how the right data can optimize your CPG promotions.
Don't Get Delisted: 5 Ways to Keep Your Products on Shelf with Data
You’ve worked hard to get your CPG product into retailers’ assortments and on the shelf. Learn how data can help you avoid getting your CPG product delisted.
Inside Look: How Nielsen Uses Data to Help CPG Leaders Win At E-commerce
COVID-19 has put e-commerce adoption and growth into an overdrive, but it can also give businesses a misguided sense that expansion in e-commerce is enough to drive revenue organically. See how the right insights can help you drive your e-commerce strategy.
Driving a Higher Turn Rate: Three Ways Your CPG Brand can Maintain Post-Launch Success
Getting your CPG product on shelf is the start of your journey. Learn how optimal pricing and promotions can drive a higher turn rate and post-launch success.
How to Operationalize Your CPG Company With the Right Data Partner
How do you find new opportunities for your CPG product after launch? Learn why the right data partner can help your transition to operationalization.success.
Using Data to Identify Growth-Driving Product Attributes
Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends.
Increasing Distribution with a Data-Based Sell-In Story
Specialty pet product manufacturers can give retailers the confidence they need to increase distribution levels and swap out competing products by using data to show their product performance and velocity in their category.
How Emerging Brands Use Category Data to Drive their Innovation Strategy
By analyzing their category and the competitive landscape, pet brands can identify whitespace opportunities for growth and refine and sharpen their innovation strategy.
Consumer Pattern eBook: How to Identify and Act on Emerging Trends
Reliable data helps CPG manufacturers understand changes in consumer patterns and make accurate decisions to preserve market share and grow sales.
Insider Tips: Demand Planning During Business Disruptions
CPG manufacturers can overcome planning challenges with reliable data and market intelligence.