With the market for diverse-owned ad time hotter than ever, how can diverse media owners increase their visibility with advertisers and agencies?
This glossary aggregates many of the terms and acronyms pertaining to connected TV and streaming to provide clarity amid a quickly evolving and important space in the broader media industry.
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including audience buying and measuring ad effectiveness.
The media landscape is more complex than ever due to the explosion of different platforms, data sources and privacy regulations. These shifts make marketing measurement even harder for advertisers. So, how do you grow your revenue in the current climate?
See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and increase market share.
Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement...
Choosing the right tool is challenging. There are typically multiple vendors for each type of solution, and the process of getting quotes and comparing features and functionality can be lengthy.
The aim of the game for 2019 for marketers is to keep moving. To keep pace with consumers, marketers must continually test new marketing channels and tactics to supplement and evolve their acquisition strategies. But they also need to prove the impact of these investments on sales, revenue and...
Savvy marketers realize the benefits of omnichannel marketing. They use sophisticated tactics to engage their best customers and prospects wherever they are—online, on their phones, watching video or TV, or out of home.