Insights

The Importance of Incremental Lift

See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.

How Marketing Analytics Drives Decision Making in Health Care

Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement...

Top 10 Questions to Ask Martech Vendors

Choosing the right tool is challenging. There are typically multiple vendors for each type of solution, and the process of getting quotes and comparing features and functionality can be lengthy.