Quiz: Business Blind Spots, Decision-Making Styles and Your CPG Business
Understand your CPG decision-making style, the type of retail market data you need to fill in your knowledge gap, and how to use that data to grow your business.
Blue Lizard’s Growth Journey
How did this new CPG manufacturer of sunscreen products become a household name in the U.S.? It used Nielsen data to support its sell-in story and expansion goals. Our new infographic charts the Blue Lizard growth journey.
Winning in Today’s CPG Market: The A-Z Checklist for Manufacturers
Want to be a winner in today’s fast-paced CPG market? Download Nielsen’s checklist for small to mid-sized CPG manufacturers.
10 Tips for Winning Market Share in Today's Shopping Climate
What does it take to succeed in today’s CPG market? Find out in Nielsen’s latest Buyer Guide.
The Importance of Incremental Lift
See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.
How Multi-Touch Attribution Helps CPG Brands Tackle Seven Challenges
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and increase market share.
Infographic: Using CPG Market Sizing Data to Capitalize on Growth
New areas of growth crop up in the CPG industry all the time, resulting in both more opportunities and more competition.
How Marketing Analytics Drives Decision Making in Health Care
Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement...
Top 10 Questions to Ask Martech Vendors
Choosing the right tool is challenging. There are typically multiple vendors for each type of solution, and the process of getting quotes and comparing features and functionality can be lengthy.
New CPG Competitors? Here's How to Defend Your Spot on the Shelf
Is a new competitor entering your CPG product category? You can defend your ground (and the shelf space) if you’re a step ahead.