Featured Insights
From Great Panels Come Great Insights
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Audio Today 2019
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
Data Integration + Data Enrichment = Faster Insights
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
Infographic: Using CPG Market Sizing Data to Capitalize on Growth
New areas of growth crop up in the CPG industry all the time, resulting in both more opportunities and more competition.
How Marketing Analytics Drives Decision Making in Health Care
Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement...
Top 10 Questions to Ask Martech Vendors
Choosing the right tool is challenging. There are typically multiple vendors for each type of solution, and the process of getting quotes and comparing features and functionality can be lengthy.
Video: New CPG Competitors? Here’s How to Defend Your Spot on the Shelf
Is a new competitor entering your CPG product category? You can defend your ground (and the shelf space) if you’re a step ahead.
Three Ways Data Can Help You Compete in Crowded CPG Markets
You need data to ensure your CPG product thrives, especially in crowded and competitive markets. Watch our video to learn how.
Preparing for the Competition: The Analysis Your Emerging CPG Manufacturing Business Needs
New and emerging CPG manufacturers need to know how to analyze their competitive landscape to give their product and business the best chance to succeed. To do this, they need a combination of market sizing, account-level, retail sales, competitive and consumer data to conduct an effective analysis.
Understanding Your Competitive CPG Landscape
Retail sales data and competitive data helps you form a complete picture of the best market for your product so you can operate more effectively. In today’s crowded CPG market that’s never been more critical. Find out how to use the right market data to understand your competitive CPG landscape...
Five Ways Retail Sales Data and Competitive Insights Can Help You Beat the Competition
Retail sales data and competitive insights can give you the edge you need to enter the market, fuel faster growth and go head-to-head with even the longest-standing players in your product category. Here are five ways you can use CPG retail data to get a leg up on your competition
How Multi-Touch Attribution Helps Brands Master the Multiverse
The aim of the game for 2019 for marketers is to keep moving. To keep pace with consumers, marketers must continually test new marketing channels and tactics to supplement and evolve their acquisition strategies. But they also need to prove the impact of these investments on sales, revenue and...
Evaluating Risk: Ensuring Your Innovative New CPG Product is a Success
Are you launching, or looking to launch, an innovative new CPG product? Evaluating the risk of innovation can mean the difference between a CPG product breakthrough and a false start, so assessing and stemming risk should be a priority at every phase of development.