Having the right business intelligence and market data will help you better understand your product category, retail landscape and develop a successful go-to-market plan.
Our clients discuss the implications of operational silos in the face of ever-changing consumer tastes and offer practical strategies for increasing agility.
Increase your product’s staying power with our Small and Mid-size CPG Manufacturer’s Success Guide.
Get Nielsen’s five-step checklist for small and mid-size manufacturers and find out how to improve your product’s success post-launch.
Understand your CPG decision-making style, the type of retail market data you need to fill in your knowledge gap, and how to use that data to grow your business.
How did this new CPG manufacturer of sunscreen products become a household name in the U.S.? It used Nielsen data to support its sell-in story and expansion goals. Our new infographic charts the Blue Lizard growth journey.
Want to be a winner in today’s fast-paced CPG market? Download Nielsen’s checklist for small to mid-sized CPG manufacturers.
What does it take to succeed in today’s CPG market? Find out in Nielsen’s latest Buyer Guide.
See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and increase market share.