CTV Advertising Guide: Powering Growth Through Change
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including audience buying and measuring ad effectiveness.
4 Ways Modern Marketers are Using Attribution to Drive More ROI
The media landscape is more complex than ever due to the explosion of different platforms, data sources and privacy regulations. These shifts make marketing measurement even harder for advertisers. So, how do you grow your revenue in the current climate?
The Importance of Incremental Lift
See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.
How Multi-Touch Attribution Helps CPG Brands Tackle Seven Challenges
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and increase market share.
How Marketing Analytics Drives Decision Making in Health Care
Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement...
Top 10 Questions to Ask Martech Vendors
Choosing the right tool is challenging. There are typically multiple vendors for each type of solution, and the process of getting quotes and comparing features and functionality can be lengthy.
How Multi-Touch Attribution Helps Brands Master the Multiverse
The aim of the game for 2019 for marketers is to keep moving. To keep pace with consumers, marketers must continually test new marketing channels and tactics to supplement and evolve their acquisition strategies. But they also need to prove the impact of these investments on sales, revenue and...
Eight Best Practices for Implementing Multi-Touch Attribution
Savvy marketers realize the benefits of omnichannel marketing. They use sophisticated tactics to engage their best customers and prospects wherever they are—online, on their phones, watching video or TV, or out of home.
Four Best Practices for Maximizing Marketing Effectiveness
As consumer expectations and demands continue to evolve, marketers must keep pace. To create the best consumer experiences and the greatest returns for their business, they must pursue an audience-centric approach to marketing and advertising that puts the customer at the center of everything they...
Shifting Gears: Why Automakers are Embracing Multi-Touch Attribution
Buying a car is a long process that requires marketers to strike a balance between consumers’ wants and needs, and the marketing and advertising touchpoints that will have the greatest influence along the way.