Insights

Diverse Media Owner Resources

With the market for diverse-owned ad time hotter than ever, how can diverse media owners increase their visibility with advertisers and agencies?

CTV and Streaming Glossary

This glossary aggregates many of the terms and acronyms pertaining to connected TV and streaming to provide clarity amid a quickly evolving and important space in the broader media industry.

The Importance of Incremental Lift

See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.

How Marketing Analytics Drives Decision Making in Health Care

Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement...

Top 10 Questions to Ask Martech Vendors

Choosing the right tool is challenging. There are typically multiple vendors for each type of solution, and the process of getting quotes and comparing features and functionality can be lengthy.

How Multi-Touch Attribution Helps Brands Master the Multiverse

The aim of the game for 2019 for marketers is to keep moving. To keep pace with consumers, marketers must continually test new marketing channels and tactics to supplement and evolve their acquisition strategies. But they also need to prove the impact of these investments on sales, revenue and...