Upscale Latinos 2.0: A Renewed Outlook for High-End Marketers
If you missed the annual AHAA “Thinking Under the Influence” conference this past April, there is another opportunity to learn about upscale Latinos, the most influential segment since the Baby Boomers.
AHAA and Nielsen recently hosted a webinar detailing the results of their second study, “Upscale Latinos 2.0: A Renewed Outlook for High-End Marketers,” which found that this segment contributes nearly 40 percent of the $1.5 trillion Hispanic spending power, and leads the overall upscale demographic in optimism, purchase behaviors, and plans to further increase spending. This webinar touched on key categories for growth, including midscale department stores and prestige cosmetics, but also ventured into previously unreleased data on casual dining and media behavior.
Click the button to the right to download the webinar presentation or click here to listen to a replay of the webinar.