Nielsen’s Jessica Hogue, SVP, Digital Services, shares the most recent analysis of—arguably—today’s hottest platform, connected TV (CTV). With 224 million (74%) Americans consuming around 8 billion hours of CTV content a month, it’s a medium that’s becoming hard to ignore.
During this 30-minute session, Jessica dives into the key things you need to know about CTV including:
- What is CTV and how it’s growing
- Who are CTV viewers and how you can target them
- How you can measure the effectiveness of CTV advertising