Insights

Webinar: The New Connected Living Room—Why CTV Can’t Be Ignored
Webinar

Webinar: The New Connected Living Room—Why CTV Can’t Be Ignored

Nielsen’s Jessica Hogue, SVP, Digital Services, shares the most recent analysis of—arguably—today’s hottest platform, connected TV (CTV). With 224 million (74%) Americans consuming around 8 billion hours of CTV content a month, it’s a medium that’s becoming hard to ignore.

During this 30-minute session, Jessica dives into the key things you need to know about CTV including:

  • What is CTV and how it’s growing
  • Who are CTV viewers and how you can target them
  • How you can measure the effectiveness of CTV advertising