Privacy

Privacy Statement

Last Revised: October 25, 2018

Nielsen cares about your privacy and wants you to be familiar with how we collect, use and disclose data. This Privacy Statement covers the collection, use and disclosure on this Site where the statement is linked.

Please note other websites, including websites provided by Nielsen’s group of companies are governed by their own privacy statements. Additionally, Nielsen products and services may be subject o their own statements specific to the product or service and such statement will apply to the applicable privacy or service. We encourage you to review such privacy statements before disclosing any data.

Learn more about Nielsen’s group of companies.

ABOUT NIELSEN

Nielsen Holdings PLC (NYSE:  NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide.  Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media advertising, retail and fast-moving consumer goods industries.  An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.  For more information, visit www.nielsen.com

WHAT DATA IS COLLECTED?

Data you give us.  We collect data you provide us in a variety of ways, such as when you submit questions, request information, or give us feedback, we may ask you for personal information (i.e., information that alone or in combination with other information identifies you as an individual, such as your name, email address, phone number, and other data that can be reasonably linked to you as an individual). We may also ask you to provide other data relevant to your question, request, or feedback, such as your geographical location, professional and demographic information, industry, and preferred contact method.

Data from Use of the Site.  We automatically receive certain data when you visit this Site, including your internet protocol (IP) address; browser data; data about your device; data collected through cookies, pixel tags, and other similar technologies; the date and time of your visit; operating system and version; web browser type and version; page(s) visited on the Site; data about videos or other content viewed on the Site (e.g., type and name of content and time viewed); and the web page you visited immediately prior to visiting this Site.  

We generally do not seek sensitive personal information (e.g., information relating to an individual’s racial or ethnic origin, political opinions or other similar beliefs, health or medical conditions, criminal background, or trade union membership). If you voluntarily provide sensitive personal information for any reason or we are required to collect such information as a result of legal requirements imposed on us, we will, where necessary, obtain your explicit consent and use such information in accordance with this Privacy Statement and applicable law.

HOW WE USE THE DATA

We use data about you for the purpose(s) for which it was collected or provided to us (as stated at the point of collection) or as otherwise obvious from the context of collection. We may also use data to:

  • administer and manage this Site, communicate with you about this Site, process your request for information or otherwise to complete a transaction you request or authorize; 
  • customize or personalize your user experience and the content we deliver to you, including to provide you with content that is more relevant to you;  
  • contact you about our products and services, provide you with promotional materials or offers for products/services from Nielsen (including communications based on your interests, personal and business characteristics, and location), or other communications about Nielsen’s business and events.  We may provide these communications and offers via email, postal mail, online, social media platforms, text messages, and other means. In connection with marketing on social media platforms, pseudonymous information (cryptographic hash of information about you) is provided to social media platforms to enable a match to your social media account and allows us to advertise to you on the social media platform; and
  • for our internal business purposes, such as corporate transactions, audits, data analysis, to conduct research and analytics about your use and interaction with us, develop new products, improve existing products and our Site or services, identify usage trends, assess the performance of our advertisements, optimize our advertising campaigns, and determine the effectiveness of our communications; 
  • protect the rights, safety, property, or operations of Nielsen or our affiliates, you, or others; 
  • comply with applicable law and respond to requests and communications from law enforcement authorities or other government officials.

You may unsubscribe from our mailing list at any time by contacting us at [email protected] or through the unsubscribe link in any of our communications to you. After you unsubscribe, we will not send you further promotional materials or communications, but we may continue to contact you to the extent necessary for the purposes of any services you have requested.  

RECIPIENTS OF DATA

In connection with one or more of the purposes outlined above, we may disclose your information to:

  • Other entities within the Nielsen group of companies
  • Complete a transaction you request or authorize, or provide you with a product or service; 
  • third parties that provide services to us, such as system hosting, management, and support; data analysis; data backup; and security and storage services; 
  • As otherwise outlined in this Statement.  For example, to advertise to you on social media platforms pseudonymous data is provided to the social media platform; 
  • Relevant third parties as part of a corporate transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding);
  • Competent governmental and public authorities, in each case to comply with legal or regulatory obligations or requests; and
  • Other third parties as we believe necessary or appropriate: (a) under applicable law; (b) to comply with legal process; (c) to enforce our terms and conditions; (d) to protect our operations and those of any of our affiliates; (e) to protect our rights, privacy, safety, or property, and/or those of our affiliates, you or others; and (f) to allow us to pursue available remedies or limit damages that we may sustain.   

Please note that any information you post or disclose on message boards, chat, profile pages, and blogs and other services (including social media services) to which you are able to post information and materials are publicly available and will be seen by other visitors to this Site.  You should consider this when deciding to disclose any personal information or any other data. 

In addition, the Site contains content and plugins from social media sites like Facebook (“Like” button), Twitter (“Share to Twitter”), Linkedin, and others.  These plugins allow you to share information from the Site to your timeline or account.  When you connect to these services, the third parties may store and/or access data (including through the use of cookies and other similar technology) over which we do not have control.  If you are logged into a social media website while visiting the Site, the social media plugins may allow the social media website to receive information that you visited the Site and link it to your social media account.  We do not control these sites, and information collected is governed by the privacy statement of the third party company.  For more information, please refer to their privacy statements.      

All of these disclosures may result in the transfer of data to countries or regions with data protection laws that differ from those in your country of residence. By providing us with data and using this Site, you are acknowledging that data may be transferred to countries outside of your country of residence.

THIRD-PARTY SITES

This Privacy Statement does not address, and we are not responsible for, the privacy practices of any third parties, including those that operate sites to which this site links. Including a link on our site does not imply that we or our affiliates endorse the practices of the linked site.

USE OF SITE BY CHILDREN

Nielsen understands the importance of protecting the privacy of minors, especially in the online environment. This Site is not designed for or intentionally targeted at minors under the age of 18. It is our policy to never knowingly collect or maintain personal information about anyone under the age of 18. If we become aware that we have collected personal information relating to a minor, we will take reasonable steps to delete it.

SECURITY

We have in place reasonable organizational, technical, and administrative measures that are designed to protect data from loss, misuse, and unauthorized access, disclosure, alteration, destruction, and other forms of unlawful processing while it is under our control. However, please be aware that the storage and transfer of data cannot always be one-hundred percent secure. 

RETENTION PERIOD

We will retain data about you as long as necessary for the fulfillment of the purposes set out in this Privacy Statement, unless applicable law or professional obligations requires a longer retention period.

SPECIAL NOTICE TO CALIFORNIA RESIDENTS

If you are a resident of the state of California, you are entitled to request information regarding the disclosure of personal information about you to third parties for direct marketing purposes. Please note that we do not share personal information about you with non-affiliated third parties for such purposes.

COOKIES AND OTHER SIMILAR TECHNOLOGIES

Overview: Our Site uses cookies and other similar technology. Cookies are text files that web servers send to your computer for recordkeeping and other purposes. The Site may use session cookies (which expire when you close your browser) and persistent cookies (that remain on your computer after you close your browser until you delete them or they expire. We use cookies for security purposes, to help you navigate the Site, to display information more effectively, and to better serve you with tailored information on the Site. We also use cookies to gather statistical information about how visitors use the Site in order to continually improve its design and function. 

Pixel tags, web beacons, clear GIFs, and other similar technologies are used in connection with some Site pages to, among other things, track the actions of Site users, compile statistics about Site usage, associate non-identifiable demographic and preference data with device-related data (e.g., cookie IDs), and in some cases matching that with similar data supplied by other companies or estimate the age ranges of the audience that viewed the videos on this Site. We use, and permit third parties to use, this technology that recognize a unique identifier from a cookie placed on your device, and to provide content and ads that are more relevant to you. We also use this technology to compile information about your interaction with email or other communications and determine whether our communications have been opened.

If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to decline the use of cookies. To learn more how to manage cookies, please visit http://www.allaboutcookies.org/manage-cookies/. Some features of the Site may not work properly if you decline the use of cookies. 

Third-Parties: The Site contains cookies or similar technologies from third-party providers that help us understand how visitors access our Site, use our Site, and how the site is performing. This information is used to improve our Site and to make our Site more intuitive. These technologies enable the third-party providers to set or read their own cookies or other identifiers on your device.  

For example, we use: 

Google Analytics and Adobe Analytics to help us analyze how visitors use the Site. Among other things, these tools use cookies to collect data about the number of visitors to the Site, the web page that referred the visitors, and the pages that visitors view within the Site. Both Google Analytics and Adobe Analytics use persistent cookies. For information on how Google Analytics collects and processes data, please visit www.google.com/policies/privacy/partners. To opt-out of Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout to install the Google Analytics Opt-out Add-on, which prevents Google Analytics from collecting information about website visits. To opt-out of Adobe Analytics, please click here

We also enable third-party cookies and other similar technologies to collect or receive information from our Site and elsewhere for use in advertising, including for the purposes of serving advertisements targeted to users’ interests, retargeting visitors to our Site, conversion tracking (i.e., actions users take after viewing or engaging with our advertisements), measuring ad effectiveness, and to make sure you do not see the same ad repeatedly. These cookies and similar technologies collect information about your browsing habits and online behavior, including across different browsers and devices used by you, in order to serve advertisements that may be of interest to you (so-called interest based advertising).  For example, third-parties use the fact you visited the Site to place online ads for us on non-Nielsen sites. These third-parties may use information about your use of the Site to help target non-Nielsen advertisements based on your online behavior and/or interests in general. Information collected generally includes actions you take on our Site (i.e., URL, previous website visited, IP address, device and browser information (i.e., operating system, browser type), timestamp, and events (i.e., page views)). In some cases, this information is connected to your social network ID. Please note that Nielsen is not responsible for practices by such third parties, and those practices are subject to those companies own policies.      

You may use industry platforms to opt-out of interest based advertising. You may learn more about opting-out of or receiving interest-based advertisements at http://optout.aboutads.infoand www.networkadvertising.org/choices. These tools use cookies to record and implement your preferences.  If you disable or delete cookies, you will need to complete the process again. The effect of opting-out is explained on the websites.  

HONORING DO-NOT-TRACK BROWSER SIGNALS

“Do Not Track” (“DNT”) is a preference you can set in your web browser to let the websites you visit know that you do not want them collecting information about you. At this time, this Site does not respond to DNT or similar signals.

CHOICES AND ACCESS

If you no longer want to receive electronic newsletters you signed up to receive, you can click on the ‘unsubscribe’ link at the bottom of each such statement. If you would like to review, correct, update, suppress, or otherwise limit our use of your contact data that you previously provided to us, you may contact us at [email protected]

Please note that if you contact us as described above, we may not be able to remove personal information from other parts of our organization (for instance, an internal email to a sale professional) with which we have already shared it, but we will make an effort to do so. 

UPDATES TO THIS PRIVACY STATEMENT 

We may update and make changes to this Privacy Statement from time to time in light of, for example, changing business or information handling practices, technology, or legal requirements. When we make changes to this Privacy Statement, we will amend the “Last Revised” date at the top of this page, and such modified or amended version of this Privacy Statement shall be effective as to you and your information as of that revision date. We encourage you to review this Privacy Statement periodically to be informed about how we are protecting your information. 

CONTACT US

If you have any questions or concerns about this Privacy Statement or Nielsen’s data handling practices, please email us at [email protected] or write us at:

Nielsen
85 Broad Street
New York, NY 10004
USA
Attn.: Legal Dept.