Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Nielsen’s 2021 Responsibility Update Highlights ESG Commitment Through Change
Our 2021 Interim Responsibility Update to provide our stakeholders with a snapshot of our environmental, social and governance (ESG) journey through 2020.
Better together: panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Women in Nielsen Launches First Virtual Global Leadership Summit
Nielsen recently launched its first-ever global, virtual leadership summit, WIN Rising Leaders. Led by the Women in Nielsen (WIN) Business Resource Group, the event featured keynote presentations, panels, micro-mentoring and skill development workshops for over 1,000 Nielsen associates from 37...
Words Matter: Nielsen Strikes Out Racist Tech Terms
Nielsen’s engineers have joined an industry-wide fight to strike out racist terminology in technology and engineering.
Nielsen is a Double Category Winner in the 2021 Adweek Readers’ Choice Best in Tech Partner Awards
After several months and three rounds of voting by Adweek readers, Nielsen was recognized three times in the 2021 Adweek Reader’s Choice Best in Tech Partner Awards.
Cannes LIONS Live 2021: Virtual Experience
As a sponsor for this year’s Cannes LIONS Live Virtual Experience, Nielsen hosted daily sessions exploring the future of the media industry.
Big Picture: Getting A Clearer View Of Streaming’s Part Of Total TV Use
From a media industry perspective, nothing is more valuable than accurate, comparable data. That’s where the Gauge, Nielsen’s total TV and streaming snapshot, comes in.