Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen Celebrates the New Black Renaissance During Black History Month
In honor of Black History Month 2020, we celebrated the last decade of Black history, culture and creativity. Employees from all backgrounds and regions were encouraged to attend internal and external Black History Month events some which featured our own Black leaders.
Nielsen Global Connect Leans into Tech Innovation to Empower the Future of Retail and Consumer Goods
Nielsen Global Connect is leveraging emerging, cloud-based technology to drive retailers and brands forward.
AdExchanger’s Industry Preview: What 2020 has In-Store for Marketing Technology
Chief Product, Technology, & Operations Officer of Nielsen Global Media, Karthik Rao, took the stage at last week’s AdExchanger’s Industry Preview in New York to share how Nielsen is innovating to better serve the evolving media industry.
Nielsen at Natpe 2020: How Nielsen’s Cross-platform Measurement Fuels Impressions-based Selling
During the 2020 National Association of Television Programming Executives (NATPE) Conference in Miami, Nielsen hosted a panel discussion moderated by Catherine Herkovic, EVP and Managing Director, Local Television, called “How Nielsen’s Cross-Platform Measurement Fuels Impressions-Based Selling.
Nielsen Included in the Bloomberg Gender-Equality Index for Second Consecutive Year
Nielsen is proud to be included in the 2020 Bloomberg Gender-Equality Index (GEI), which tracks the financial performance of public companies committed to supporting gender equality through policy development, representation, and transparency. This is the second consecutive year that Nielsen has...