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Nielsen Views: Capturing Connections with Audience Segments

The modern consumer is watching what they want, when they want across multiple devices. Understanding audience behavior is critical to powering personalized advertising. This viewing flexibility has changed the way marketers look at the opportunities of digital advertising to reach specific audiences. At Nielsen, we are working with major digital and social players to help them connect brands with consumers using our premium audience segments. This week, Jessica Hogue, SVP Digital Solutions, discusses how the evolving digital market is using our premium audience segments to help advertisers tailor messages to find their intended audiences. By using our rich data sets data, marketers and media owners can now gain a more accurate measurement of return on investment in the digital environment.