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Nielsen Views: Capturing Streaming Audiences

Digital disruption continues to transform the TV industry, and Nielsen continues to develop solutions that help the market stay ahead in the changing environment. Amid the growing over-the-top (OTT) landscape, we launched Nielsen SVOD Content Ratings, bringing transparency to content providers who distribute content through subscription-based services. With SVOD Content Ratings, the marketplace now has an independent, syndicated measurement solution that provides a greater understanding of SVOD content in relation to linear television. In this week’s video, Brian Fuhrer, SVP of Product Leadership, discusses the over-the-top (OTT) landscape and explores insights from Nielsen’s SVOD Content Ratings.