The rapid changes occurring in the media landscape have presented both opportunities and challenges across the media industry. The past several years have been marked by media consolidation, shifts in business models due to industry reaction to developments data privacy and further growth in digital media, which has opened more pathways for businesses trying to reach consumers. Now more than ever, the industry needs high-quality independent third-party measurement.
Nielsen is committed to providing high caliber measurement to the media industry, consistently adapting to the evolving landscape, allowing the marketplace to trade with confidence and transparency. In this video, Megan Clarken, President of the Watch division at Nielsen discusses the journey to delivering Metrics to Monetize™ to the marketplace and highlights the flexibility and breadth of our data and solutions across the media industry.