Nielsen’s latest report reveals how technology and culture drive Black buying.
Nielsen and Morris Network Inc. today announced that they have reached a long-term agreement for local TV measurement in all RPD+ markets including Chattanooga Tenn., Columbus-Tupelo Miss., Wilmington, N.C., Gulfport-Biloxi Miss., Lexington, Ky., and Macon, Ga.
Nielsen has signed on as a sponsor for AI4ALL, a nonprofit focused on opening doors to artificial intelligence for underrepresented talent through education and mentorship.
The launch of Nielsen Total U.S. Pet Retail yields the most comprehensive industry read of U.S. pet retail market.
New York, NY — Aug. 13, 2019 — Nielsen today launched continuous diary measurement (CDM), with the first data delivery in five of the 46 audio markets converting to monthly reports effective with the July 2019 survey. CDM positions radio on a level playing field with other media such as digital...
Nielsen’s latest Diverse Intelligence Series report, La Oportunidad Latinx: Cultural Currency and the Consumer Journey, dives deep into what drives U.S. Hispanic consumer’s purchasing habits.
New York, NY — Aug. 8, 2019 — Nielsen (NYSE: NLSN) and Backyard Broadcasting PA LLC has reached a multi-year agreement for Nielsen audio measurement. This agreement encompasses all of Nielsen’s local syndicated products and services available to mid-market radio broadcasters. Backyard...
Nielsen and Lockard & Wechsler today announced that they have reached a multi-year agreement with Nielsen as Lockard & Wechsler's service of choice for local TV measurement in all markets.
West Virginia Radio Corp. has returned to the roster of valued Nielsen Audio clients after a brief hiatus. Credibility and stability of the data were cited as key drivers for the broadcaster’s decision to renew ties with Nielsen.
Today, Nielsen announced it has entered into a strategic partnership with Quotient Technology where Nielsen will bring Quotient’s omni-channel purchase intelligence into its audience and performance measurement to allow clients to deliver on the next frontier of data-driven marketing.