Nielsen remains at the forefront of measuring the rapidly evolving digital media ecosystem. Its cookieless approach expands on the company’s previous changes to its digital audience measurement methodology in its effort to reduce reliance on a single third-party provider.
Global data, measurement and analytics company, Nielsen (NYSE: NLSN), has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France.
Nielsen will integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions.
Gracenote metadata will enable clients to elevate their entertainment experiences for Polish viewers by driving increased tune-in for popular programming.
The cross-platform study will help Boston Globe Media Partners, LLC strengthen its brand position and foster better engagement among local communities.
Major U.S. brands that have taken action to combat racism targeting Asian Americans are unintentionally funding online hate speech through advertising.
Advertisers can now leverage Nielsen Digital Ad Ratings (DAR) to buy and measure ad inventory on one of the most popular AVOD services on Samsung smart TVs.
An estimated 26.9 million people tuned in to watch President Joe Biden’s first address to a Joint Session of Congress on Wednesday, April 28, 2021.
Podcast Ad Effectiveness+ (PAE+) measures the effectiveness of podcast advertising, including brand lift and memorability across podcasting audiences.
Nielsen Streaming Video Ratings provides visibility into total viewership and advanced audience demographic insights by streaming platform.