Marketing Architects has expanded its relationship with Nielsen by adding a comprehensive suite of measurement and planning tools including Nielsen Media Impact with TV, radio and digital data. The company has also renewed Local TV and Audio measurement data in all markets.
Nielsen releases 2019 Breakthrough Innovation List, powered by Nielsen BASES
An estimated 11.3 million people tuned in to watch Fiona Hill and David Holmes testify at the fifth public hearing of the 2019 impeachment inquiry into President Donald Trump in Washington, D.C., on Thursday, Nov. 21, 2019.
Veteran marketing leader Jacqueline Woods will join the company as Chief Marketing Officer (CMO) beginning Dec. 1, 2019. In this role, Ms. Woods will lead all aspects of global marketing, supporting the company’s transformation into an independent, publicly traded company.
An estimated 13.8 million people tuned in to watch U.S. diplomats Bill Taylor and George Kent testify at the first public hearing of the 2019 impeachment inquiry into President Donald Trump in Washington, D.C., on Wednesday, Nov. 13, 2019.
With this announcement, General Mills will advance its analytic cogency through Nielsen’s new Connect platform within the U.S. and will expand its international service engagements within key global markets.
Nielsen CGA launches free benchmarking platform, RestauranTrak, for U.S. food service and restaurant operators
Nielsen announces predictions for 2020 and beyond from the Gartner IT Symposium/Xpo.
Today, Nielsen (NYSE: NLSN) announced that Podcast Media Marketing (PMM) has subscribed to the Nielsen’s Podcast Listener Buying Power service. Podcast Media Marketing (PMM) is the sales and sponsorship team for many top podcasts in the industry.
Together, Nielsen and Charlotte’s Web will help guide the U.S. retail market for consumer packaged goods (CPG) companies through the evolution of the CBD space.