The enhancement to Nielsen Individual Commercial Metrics will help pave the way for true comparability across digital and linear platforms.
In this new agreement, Nielsen’s data will support Antietam Broadband's ability to determine the individual local performance of the cable networks that it represents and the audience that each network delivers
Digital Content Ratings provides access to deduplicated reach and demographic insights for channels on Roku devices to identify which programs most effectively reach key audiences.
Nielsen Sports' new solution will help universities recruit student-athletes by demonstrating the marketing value of each athletic program.
In this new agreement, Nielsen’s data will support Whitehardt’s ability to evaluate viewership differences, plus shifts and trends in each market. It also allows the agency to gauge which programs its target audiences are viewing and determine cost.
New York – Oct. 18, 2021 – Nielsen (NYSE: NLSN) unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media. Nielsen’s new look and feel represents a commitment to...
Nielsen is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.
IPG Mediabrands has licensed Gracenote Inclusion Analytics to help advertisers better connect with underserved audiences and support client diversity, equity and inclusion initiatives.
Nielsen's move to an impressions-based currency will deliver more complete, precise and representative audience measurement, along with the added benefit of enabling cross-platform audience measurement.
While we work to remediate issues raised by the MRC, we think it’s also critical to continue building a media future that accurately measures and reflects the consumer cross-platform journey and keeps pace with rapid technological advancements.