With the global launch of Market Lift, which falls within Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.
These tools will enable Twitter to help video advertisers do more robust pre- and post-campaign planning, maximize ad inventory, understand cross-media planning and deliver campaign results with increased speed and agility.
This year’s Nielsen Annual Marketing Report equips brands—big and small—across various sectors of the economy with smart marketing and advertising strategies to meet the escalating pressure to drive return on investment.
Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.
Nielsen Local TV comprehensively measures television audiences in all 208 markets across the U.S., providing programmers and buyers with complete data and insights to drive positive business results.
Nielsen announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services. This multi-year renewal includes a continuation of their audio audience measurement licenses across all five PPM markets and the diary market of Puerto Rico.
Nielsen and KYPK and KWYT Yamika Spanish-language stations reach long-term agreement for local TV measurement services.
Carter Broadcast Group Inc. is based in Kansas City, Mo., and is the oldest Black-owned and family-operated radio broadcast company in the U.S. It has reached a renewal agreement with Nielsen audio measurement.
Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.
Nielsen and Roku will enter into a strategic partnership to integrate complementary Nielsen ad and content measurement products into the Roku platform and further advance Nielsen ONE, Nielsen’s cross-media measurement solution.