Press Releases
Media Advisory: Nearly 13.8 Million Viewers Watch First Public Hearing of the 2019 Impeachment Inquiry Into President Donald Trump
An estimated 13.8 million people tuned in to watch U.S. diplomats Bill Taylor and George Kent testify at the first public hearing of the 2019 impeachment inquiry into President Donald Trump in Washington, D.C., on Wednesday, Nov. 13, 2019.
Nielsen Expands Analytic Relationship with General Mills Inc.
With this announcement, General Mills will advance its analytic cogency through Nielsen’s new Connect platform within the U.S. and will expand its international service engagements within key global markets.
Nielsen CGA Levels the Restaurant Analytic Playing Field with Launch of Free Benchmarking Platform, RestauranTrak
Nielsen CGA launches free benchmarking platform, RestauranTrak, for U.S. food service and restaurant operators
5G, AR and Frictionless Commerce: Nielsen Illuminates Future of Retail and Consumer Packaged Goods
Nielsen announces predictions for 2020 and beyond from the Gartner IT Symposium/Xpo.
Podcast Media Marketing Reaches Agreement for Nielsen’s Podcast Listener Buying Power Service
Today, Nielsen (NYSE: NLSN) announced that Podcast Media Marketing (PMM) has subscribed to the Nielsen’s Podcast Listener Buying Power service. Podcast Media Marketing (PMM) is the sales and sponsorship team for many top podcasts in the industry.
Nielsen Inaugurates CBD Retail Market Measurement in the U.S. with Powerhouse CBD Brand Charlotte’s Web
Together, Nielsen and Charlotte’s Web will help guide the U.S. retail market for consumer packaged goods (CPG) companies through the evolution of the CBD space.
Nielsen Sports Launches New Fan Insights Platform for a Connected View of Fan Behaviors and Attitudes
Nielsen is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.
Nielsen Completes Overhaul of Local TV Business, Achieves Milestone in Multiyear Effort to Transform Measurement In 208 Markets Across the U.S.
Nielsen announced today that it has achieved a major milestone in its multiyear effort to combine advanced meter technology, big data and people-powered panels into its Local TV measurement service.
Nielsen Connect Partner Network Welcomes Amazon Activation Platform CommerceIQ and Wellness-Focused Data Company SPINS
Nielsen Connect Partner Network expands to include CommerceIQ and SPINS, innovators in e-commerce and wellness.
Nielsen Renews Agreement with Visa to Measure Global Marketing Effectiveness
With this agreement, the world’s leader in digital payments will use Nielsen’s Marketing Mix Modeling solution to gain greater visibility into both marketing performance and other business drivers to optimize marketing investments on an ongoing basis.