Nielsen announced today that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC)
This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented...
Nielsen and National Media today announced an agreement to use Nielsen Voter Ratings for local TV measurement in key markets.
Nielsen announced that Disney Media Networks is the latest U.S. programmer to join in the company’s Addressable TV beta program. By participating in the program, Disney will be able to test, evaluate and experience Nielsen’s addressable TV advertising capabilities and technology first-hand and...
Nielsen Global Connect appoints Chandler Bigelow as CFO.
Nielsen successfully rolls out its Retail Pricing Analytics tools to help stabilize an unstable pricing landscape.
Univision will leverage Nielsen’s solution to evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems.
Nielsen Global Connect and 1010data expand their alliance to co-develop collaborative analytics and data sharing solutions for retailers and supply stakeholders.
Nielsen today announced that PodcastOne is now a subscriber to Nielsen’s Podcast Listener Buying Power service.
This product will enable beverage alcohol suppliers, distributors and retailers to view Nielsen U.S. retail sales alongside or in aggregate with direct-to-consumer (DtC) wine shipments, provided by Nielsen Connect Partner Network member Wines Vines Analytics and Sovos ShipCompliant.