Press Releases
Marketing Architects Expands Relationship With Nielsen, Announces Data-driven, Comprehensive Agreement
Marketing Architects has expanded its relationship with Nielsen by adding a comprehensive suite of measurement and planning tools including Nielsen Media Impact with TV, radio and digital data. The company has also renewed Local TV and Audio measurement data in all markets.
Every 2 Minutes, a New Product Is Launched to the U.S. Marketplace; Here Are the Products That Broke Through the Noise and Redefined Innovation in 2019
Nielsen releases 2019 Breakthrough Innovation List, powered by Nielsen BASES
Media Advisory: 11.3 Million Viewers Watch Fifth Public Hearing Day of the 2019 Impeachment Inquiry Into President Donald Trump
An estimated 11.3 million people tuned in to watch Fiona Hill and David Holmes testify at the fifth public hearing of the 2019 impeachment inquiry into President Donald Trump in Washington, D.C., on Thursday, Nov. 21, 2019.
Nielsen Global Connect Welcomes Jacqueline Woods As Chief Marketing Officer
Veteran marketing leader Jacqueline Woods will join the company as Chief Marketing Officer (CMO) beginning Dec. 1, 2019. In this role, Ms. Woods will lead all aspects of global marketing, supporting the company’s transformation into an independent, publicly traded company.
Media Advisory: Nearly 13.8 Million Viewers Watch First Public Hearing of the 2019 Impeachment Inquiry Into President Donald Trump
An estimated 13.8 million people tuned in to watch U.S. diplomats Bill Taylor and George Kent testify at the first public hearing of the 2019 impeachment inquiry into President Donald Trump in Washington, D.C., on Wednesday, Nov. 13, 2019.
Nielsen Expands Analytic Relationship with General Mills Inc.
With this announcement, General Mills will advance its analytic cogency through Nielsen’s new Connect platform within the U.S. and will expand its international service engagements within key global markets.
Nielsen CGA Levels the Restaurant Analytic Playing Field with Launch of Free Benchmarking Platform, RestauranTrak
Nielsen CGA launches free benchmarking platform, RestauranTrak, for U.S. food service and restaurant operators
5G, AR and Frictionless Commerce: Nielsen Illuminates Future of Retail and Consumer Packaged Goods
Nielsen announces predictions for 2020 and beyond from the Gartner IT Symposium/Xpo.
Podcast Media Marketing Reaches Agreement for Nielsen’s Podcast Listener Buying Power Service
Today, Nielsen (NYSE: NLSN) announced that Podcast Media Marketing (PMM) has subscribed to the Nielsen’s Podcast Listener Buying Power service. Podcast Media Marketing (PMM) is the sales and sponsorship team for many top podcasts in the industry.
Nielsen Inaugurates CBD Retail Market Measurement in the U.S. with Powerhouse CBD Brand Charlotte’s Web
Together, Nielsen and Charlotte’s Web will help guide the U.S. retail market for consumer packaged goods (CPG) companies through the evolution of the CBD space.