An estimated 26.9 million people tuned in to watch President Joe Biden’s first address to a Joint Session of Congress (the traditional first-term equivalent of the State of the Union) in Washington, D.C., on Wednesday, April 28, 2021.
Podcast Ad Effectiveness+ (PAE+) is a new solution that measures the effectiveness of podcast advertising, including brand lift and memorability across podcasting audiences.
Nielsen Streaming Video Ratings provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings.
With the global launch of Market Lift, one of Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.
These tools will enable Twitter to help video advertisers do more robust pre- and post-campaign planning, maximize ad inventory, understand cross-media planning and deliver campaign results with increased speed and agility.
This year’s Nielsen Annual Marketing Report equips brands—big and small—across various sectors of the economy with smart marketing and advertising strategies to meet the escalating pressure to drive return on investment.
Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.
Nielsen Local TV comprehensively measures television audiences in all 208 markets across the U.S., providing programmers and buyers with complete data and insights to drive positive business results.
Nielsen announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services. This multi-year renewal includes a continuation of their audio audience measurement licenses across all five PPM markets and the diary market of Puerto Rico.
Nielsen and KYPK and KWYT Yamika Spanish-language stations reach long-term agreement for local TV measurement services.