Nielsen's latest Annual Auto Marketing Report examines how shoppers from various ethnic and racial backgrounds differ from the general car-buying population in terms of brand awareness, brand consideration and advertising recall. The study aims to help auto marketers understand how to better engage...
Nielsen launches new methodology for its digital measurement products that will ensure brands can monetize in a dynamic, privacy-first world
Nielsen will move forward with the integration of out-of-home TV viewing into the national TV currency measurement starting in September 2020, as originally planned.
Nielsen Audience Planner allows marketers to easily link their data with Nielsen data for efficient media planning and data-driven linear campaigns.
Nielsen and e-commerce experts SKU Ninja + Whytespyder team up to help Walmart suppliers.
Nielsen announced today that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC)
This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented...
Nielsen and National Media today announced an agreement to use Nielsen Voter Ratings for local TV measurement in key markets.
Nielsen announced that Disney Media Networks is the latest U.S. programmer to join in the company’s Addressable TV beta program. By participating in the program, Disney will be able to test, evaluate and experience Nielsen’s addressable TV advertising capabilities and technology first-hand and...
Nielsen Global Connect appoints Chandler Bigelow as CFO.