Press Releases
Media Rating Council (MRC) Accreditation Granted to Nielsen’s National and Enhanced Local TV Ratings Services
Nielsen announced today that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC)
Nielsen Advances Shopper Research with Extreme Reality and Gaming Technology
This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented...
Major Political Agency National Media Signs Agreement For Nielsen Voter Ratings
Nielsen and National Media today announced an agreement to use Nielsen Voter Ratings for local TV measurement in key markets.
Disney Joins Nielsen Addressable TV Beta Program
Nielsen announced that Disney Media Networks is the latest U.S. programmer to join in the company’s Addressable TV beta program. By participating in the program, Disney will be able to test, evaluate and experience Nielsen’s addressable TV advertising capabilities and technology first-hand and...
Nielsen Global Connect Appoints Chief Financial Officer
Nielsen Global Connect appoints Chandler Bigelow as CFO.
Nielsen’s New Retail Pricing Analytics Brings Visibility and Stability to an Unstable Pricing Landscape
Nielsen successfully rolls out its Retail Pricing Analytics tools to help stabilize an unstable pricing landscape.
Univision Joins Nielsen For First Linear Addressable TV Platform Beta Program
Univision will leverage Nielsen’s solution to evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems.
Nielsen Global Connect and 1010data Expand Relationship to Serve the Growing Need for Collaborative Analytics and Data Sharing Solutions for Retailers and Their Supply Stakeholders
Nielsen Global Connect and 1010data expand their alliance to co-develop collaborative analytics and data sharing solutions for retailers and supply stakeholders.
PodcastOne Reaches Agreement to Subscribe to Nielsen’s Podcast Listener Buying Power Service
Nielsen today announced that PodcastOne is now a subscriber to Nielsen’s Podcast Listener Buying Power service.
Nielsen Launches Comprehensive U.S. Wine Measurement Solution with Connected Partners Wines Vines Analytics and Sovos ShipCompliant
This product will enable beverage alcohol suppliers, distributors and retailers to view Nielsen U.S. retail sales alongside or in aggregate with direct-to-consumer (DtC) wine shipments, provided by Nielsen Connect Partner Network member Wines Vines Analytics and Sovos ShipCompliant.