Press Releases
Nielsen Reaches Agreement with NPR For Podcast Buying Power Service
Nielsen announced that NPR is now a subscriber to Nielsen’s Podcast Buying Power service.
Nielsen to measure YouTube CTV inventory for first time
Nielsen announced that YouTube's streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on YouTube and YouTube TV apps on connected TVs.
Media Advisory: 2020 Vice Presidential Debate Draws 57.9M Viewers
An estimated 57.9 million people tuned in to watch the first and only vice presidential debate of the 2020 election on Wednesday, Oct. 7, 2020.
Radio Research Consortium Renews Nielsen Agreement to License Non-commercial Stations
Radio Research Consortium, Inc. (RRC) has signed a multi-year renewal agreement to license individual non-commercial stations for Nielsen syndicated products including Nielsen Scarborough syndicated services.
Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data
Nielsen Ad Intel is expanding its digital footprint by launching search data as a new media type and offering more robust, relevant and richer digital advertising data first for existing mobile, desktop, display and video placements and in the future, for social and in-app platforms.
Capitalizing on Innovation Trends Today Will Drive Business Growth in the New Normal
BASES, a Nielsen Global Consumer Business, released its highly anticipated 2020 U.S. BASES Top 25 Breakthrough Innovations List.
Media Advisory: First Presidential Debate of 2020 Draws 73.1 Million Viewers
An estimated 73.1 million people tuned in to watch the first debate of the 2020 presidential election on Tuesday, Sept. 29, 2020.
Nielsen’s Global Consumer Business Reinforces Commitment to Chicago as Site of Global Headquarters
Nielsen’s global consumer business reinforces commitment to Chicago as site of global headquarters.
Hearst TV selects Nielsen Marketing Cloud to power OTT targeting
Nielsen announced today that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.
Launching Nielsen Compass: A world leading and powerful campaign outcomes database
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI