Press Releases
Nielsen Inaugurates CBD Retail Market Measurement in the U.S. with Powerhouse CBD Brand Charlotte’s Web
Together, Nielsen and Charlotte’s Web will help guide the U.S. retail market for consumer packaged goods (CPG) companies through the evolution of the CBD space.
Nielsen Sports Launches New Fan Insights Platform for a Connected View of Fan Behaviors and Attitudes
Nielsen is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.
Nielsen Completes Overhaul of Local TV Business, Achieves Milestone in Multiyear Effort to Transform Measurement In 208 Markets Across the U.S.
Nielsen announced today that it has achieved a major milestone in its multiyear effort to combine advanced meter technology, big data and people-powered panels into its Local TV measurement service.
Nielsen Connect Partner Network Welcomes Amazon Activation Platform CommerceIQ and Wellness-Focused Data Company SPINS
Nielsen Connect Partner Network expands to include CommerceIQ and SPINS, innovators in e-commerce and wellness.
Nielsen Renews Agreement with Visa to Measure Global Marketing Effectiveness
With this agreement, the world’s leader in digital payments will use Nielsen’s Marketing Mix Modeling solution to gain greater visibility into both marketing performance and other business drivers to optimize marketing investments on an ongoing basis.
ESL and DreamHack Announce Comprehensive Esports Measurement Agreement with Nielsen
ESL, the world’s largest esports company, and DreamHack, the premier gaming lifestyle festival, today jointly announced a comprehensive agreement with Nielsen, the media industry’s single source of truth for esports sponsorship valuation and media measurement.
Nielsen and Oxford Researchers Accelerate AI-Powered Image Recognition of Products in Stores
Nielsen and University of Oxford collaborate to advance the use of AI to identify and classify CPG products on shelves in retail stores.
Audioboom Reaches Agreement for Nielsen’s Podcast Listener Buying Power Service
Nielsen announced that Audioboom has subscribed to Nielsen’s Podcast Listener Buying Power Service from Nielsen Scarborough.
Nielsen Social Content Ratings Expands Social TV Talent Coverage
Nielsen, the industry’s one source of media truth, today announced that its Social Content Ratings® (SCR) solution now comprehensively measures talent’s promotion of TV programs across Twitter, Facebook and Instagram.
Nielsen and OpenSlate Form Strategic Alliance to Integrate Leading Audience and Brand Safety Measurement for Global Marketers
Nielsen has entered into a strategic alliance with OpenSlate, the leading independent provider of brand safety and content suitability measurement across global digital platforms, to bring together OpenSlate’s technology with its Digital Ad Ratings.