Press Releases
Nielsen relaunches streaming measurement suite across content, ads and platforms to tackle growing consumer segment
Nielsen is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.
IPG Mediabrands Taps Gracenote to Support Client Diversity, Equity and Inclusion Initiatives
IPG Mediabrands has licensed Gracenote Inclusion Analytics to help advertisers better connect with underserved audiences and support client diversity, equity and inclusion initiatives.
Nielsen Announces “Impressions First Initiative” and the Integration of Broadband Only Homes Into Local Measurement in January 2022
Nielsen's move to an impressions-based currency will deliver more complete, precise and representative audience measurement, along with the added benefit of enabling cross-platform audience measurement.
MRC Update
While we work to remediate issues raised by the MRC, we think it’s also critical to continue building a media future that accurately measures and reflects the consumer cross-platform journey and keeps pace with rapid technological advancements.
Nielsen Statement on Initiating MRC Hiatus for National TV Ratings Service
We believe that moving to a hiatus allows us to concentrate our audit-related efforts on continuing to address panel concerns alongside the transformation of our National TV product and development of Nielsen ONE.
Nielsen Awarded MarTech Breakthrough Award for Best Overall Marketing Analytics Solution
MarTech Breakthrough recognizes the companies, technologies and products that drive the marketing technology industry forward and help brands effectively meet their business objectives through value, agility, innovation, expertise and impact.
Nielsen and Meredith Corporation Renew Multi-Year Agreement for Local TV Audience Measurement
Nielsen Scarborough will provide in-depth consumer behavior data on more than 2,000 categories about local shopping, product purchasing, lifestyle and media usage to give Meredith a complete view of the local market consumer.
Nielsen Readies Next-Gen Wearable Metering Technologies and Devices for National, Local and Audio Measurement
Starting in September 2021, Nielsen will begin placing approximately 3,000 new Portable People Meter (PPM) Wearables in a subset of its nearly 60,000 active PPM panelists
Nielsen Unveils Cookieless Approach for Audience and Outcomes Measurement in the U.S.
Nielsen remains at the forefront of measuring the rapidly evolving digital media ecosystem. Its cookieless approach expands on the company’s previous changes to its digital audience measurement methodology in its effort to reduce reliance on a single third-party provider.
Nielsen strengthens market leading position in TV attribution and ad intelligence with acquisition of TVTY
Global data, measurement and analytics company, Nielsen (NYSE: NLSN), has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France.