Sean Cohan, a media industry and A+E veteran, joins the company as Chief Growth Officer and President, International; Peter Bradbury has been promoted to Chief Commercial Officer, U.S. and Karthik Rao has been named Chief Operating Officer, Nielsen Global Media.
Nielsen and Entravision today announced an agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Entravision’s local television stations, which will include: Local TV ratings, Nielsen Local TV View, audio ratings, and digital ad ratings for their...
Nielsen Global Connect announces exclusive relationship with Pet Supplies Plus, the largest neighborhood pet retailer in the U.S.
Eric Bosco will join Nielsen as Chief Product Officer (CPO) for its Global Media division, effective Feb. 10, 2020.
An estimated 37.2 million people tuned in to watch President Donald Trump deliver his State of the Union address in Washington, D.C., on Tuesday, Feb. 4, 2020.
According to the 2020 Pet Industry Green Paper by Nielsen and Headset, hemp-based CBD pet products will represent 3%-5% of all hemp CBD sales within the U.S. by 2025. In fact, joint projections show that the pet sector may yield one of the highest conversion rates within the consumer packaged goods...
According to preliminary results from Nielsen, the telecast of Super Bowl LIV on FOX, which ran from 6:41. p.m. ET to 10:11 p.m. ET, drew an average TV audience of about 99.9 million viewers who tuned in to watch the San Francisco 49ers take on the Kansas City Chiefs.
Nielsen announced the launch of an enhanced cross-platform version of its syndicated solution, Nielsen Voter Ratings, which enables media buyers and sellers to more effectively reach and understand the media preferences of potential voters.
IPG Mediabrands is now a subscriber to the Nielsen Podcast Listener Buying Power service, with eight agencies using the service under the IPG license.
Nielsen's new Annual Marketing Report: The Age of Dissonance sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception is driven by measurement data they can trust, and what ultimately influences budget decisions.