Press Releases
Nielsen's Auto Marketing Report Finds that Driving Connections with Multicultural Consumers is Key
Nielsen's latest Annual Auto Marketing Report examines how shoppers from various ethnic and racial backgrounds differ from the general car-buying population in terms of brand awareness, brand consideration and advertising recall. The study aims to help auto marketers understand how to better engage...
Nielsen launches new digital methodology
Nielsen launches new methodology for its digital measurement products that will ensure brands can monetize in a dynamic, privacy-first world
Nielsen Reinstates Plan to Integrate Out-of-Home Viewing into National TV Measurement
Nielsen will move forward with the integration of out-of-home TV viewing into the national TV currency measurement starting in September 2020, as originally planned.
Nielsen Launches Audience Planner Solution to Make First-Party Data Integration More Efficient
Nielsen Audience Planner allows marketers to easily link their data with Nielsen data for efficient media planning and data-driven linear campaigns.
Nielsen and SKU Ninja + WhyteSpyder Combine Tools to Empower Walmart Suppliers to Optimize Online Content and Performance
Nielsen and e-commerce experts SKU Ninja + Whytespyder team up to help Walmart suppliers.
Media Rating Council (MRC) Accreditation Granted to Nielsen’s National and Enhanced Local TV Ratings Services
Nielsen announced today that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC)
Nielsen Advances Shopper Research with Extreme Reality and Gaming Technology
This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented...
Major Political Agency National Media Signs Agreement For Nielsen Voter Ratings
Nielsen and National Media today announced an agreement to use Nielsen Voter Ratings for local TV measurement in key markets.
Disney Joins Nielsen Addressable TV Beta Program
Nielsen announced that Disney Media Networks is the latest U.S. programmer to join in the company’s Addressable TV beta program. By participating in the program, Disney will be able to test, evaluate and experience Nielsen’s addressable TV advertising capabilities and technology first-hand and...
Nielsen Global Connect Appoints Chief Financial Officer
Nielsen Global Connect appoints Chandler Bigelow as CFO.