Press Releases
Anti-Asian Online Hate Speech is on the Rise–and Major U.S. Brands are Inadvertently Funding It
While many major U.S. brands have taken action to combat racism targeting Asian Americans, some of these same companies are unintentionally funding online hate speech through their advertising.
Samsung Ads Offers Nielsen’s Advanced TV Measurement for Samsung TV Plus Connected TV Inventory
Advertisers can now leverage Nielsen Digital Ad Ratings (DAR) to buy and measure ad inventory on one of the most popular AVOD services on Samsung smart TVs.
Media Advisory: Nearly 27 Million Viewers Watch Pres. Joe Biden’s First Address to Congress
An estimated 26.9 million people tuned in to watch President Joe Biden’s first address to a Joint Session of Congress (the traditional first-term equivalent of the State of the Union) in Washington, D.C., on Wednesday, April 28, 2021.
Nielsen Launches Podcast Ad Effectiveness+ To Measure Digitally Inserted Podcast Ads In Real Time
Podcast Ad Effectiveness+ (PAE+) is a new solution that measures the effectiveness of podcast advertising, including brand lift and memorability across podcasting audiences.
Nielsen Doubles Down On Streaming, Adds Viewership By Platform And Advanced Audience Demographics
Nielsen Streaming Video Ratings provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings.
Nielsen Market Lift offers marketers in over 30 new markets accountability for their ad investments
With the global launch of Market Lift, one of Nielsen's Audience Outcomes solution, marketers can maximise their return on investment and move with velocity.
Twitter Integrates Nielsen’s Cross-Media Planning and Measurement Suite Into Video Ad Platform
These tools will enable Twitter to help video advertisers do more robust pre- and post-campaign planning, maximize ad inventory, understand cross-media planning and deliver campaign results with increased speed and agility.
Nielsen Annual Marketing Report: Era of Adaptation
This year’s Nielsen Annual Marketing Report equips brands—big and small—across various sectors of the economy with smart marketing and advertising strategies to meet the escalating pressure to drive return on investment.
Sandra Sims-Williams Appointed Nielsen’s Chief Diversity Officer
Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.
Barrington Media Group and Nielsen Announce Multiyear Agreement
Nielsen Local TV comprehensively measures television audiences in all 208 markets across the U.S., providing programmers and buyers with complete data and insights to drive positive business results.