An estimated 13.8 million people tuned in to watch U.S. diplomats Bill Taylor and George Kent testify at the first public hearing of the 2019 impeachment inquiry into President Donald Trump in Washington, D.C., on Wednesday, Nov. 13, 2019.
With this announcement, General Mills will advance its analytic cogency through Nielsen’s new Connect platform within the U.S. and will expand its international service engagements within key global markets.
Nielsen CGA launches free benchmarking platform, RestauranTrak, for U.S. food service and restaurant operators
Nielsen announces predictions for 2020 and beyond from the Gartner IT Symposium/Xpo.
Today, Nielsen (NYSE: NLSN) announced that Podcast Media Marketing (PMM) has subscribed to the Nielsen’s Podcast Listener Buying Power service. Podcast Media Marketing (PMM) is the sales and sponsorship team for many top podcasts in the industry.
Together, Nielsen and Charlotte’s Web will help guide the U.S. retail market for consumer packaged goods (CPG) companies through the evolution of the CBD space.
Nielsen is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.
Nielsen announced today that it has achieved a major milestone in its multiyear effort to combine advanced meter technology, big data and people-powered panels into its Local TV measurement service.
Nielsen Connect Partner Network expands to include CommerceIQ and SPINS, innovators in e-commerce and wellness.
With this agreement, the world’s leader in digital payments will use Nielsen’s Marketing Mix Modeling solution to gain greater visibility into both marketing performance and other business drivers to optimize marketing investments on an ongoing basis.