Press Releases
Nielsen Unveils Cookieless Approach for Audience and Outcomes Measurement in the U.S.
Nielsen remains at the forefront of measuring the rapidly evolving digital media ecosystem. Its cookieless approach expands on the company’s previous changes to its digital audience measurement methodology in its effort to reduce reliance on a single third-party provider.
Nielsen strengthens market leading position in TV attribution and ad intelligence with acquisition of TVTY
Global data, measurement and analytics company, Nielsen (NYSE: NLSN), has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France.
Nielsen and IHS Markit Turbocharge Audience and Outcomes Measurement With Polk Automotive Solutions
Nielsen will integrate comprehensive automotive data from Polk Automotive Solutions by IHS Markit into its audience and outcomes measurement solutions.
Gracenote Expands International Metadata Coverage to Vibrant Poland Market
Gracenote metadata will enable clients to elevate their entertainment experiences for Polish viewers by driving increased tune-in for popular programming.
Boston Globe Media and Nielsen to Conduct Unique Cross-Platform Diversity and Inclusion Brand Study
The cross-platform study will help Boston Globe Media Partners, LLC strengthen its brand position and foster better engagement among local communities.
Anti-Asian Online Hate Speech is on the Rise–and Major U.S. Brands are Inadvertently Funding It
Major U.S. brands that have taken action to combat racism targeting Asian Americans are unintentionally funding online hate speech through advertising.
Samsung Ads Offers Nielsen’s Advanced TV Measurement for Samsung TV Plus Connected TV Inventory
Advertisers can now leverage Nielsen Digital Ad Ratings (DAR) to buy and measure ad inventory on one of the most popular AVOD services on Samsung smart TVs.
Media Advisory: Nearly 27 Million Viewers Watch Pres. Joe Biden’s First Address to Congress
An estimated 26.9 million people tuned in to watch President Joe Biden’s first address to a Joint Session of Congress on Wednesday, April 28, 2021.
Nielsen Launches Podcast Ad Effectiveness+ To Measure Digitally Inserted Podcast Ads In Real Time
Podcast Ad Effectiveness+ (PAE+) measures the effectiveness of podcast advertising, including brand lift and memorability across podcasting audiences.
Nielsen Doubles Down On Streaming, Adds Viewership By Platform And Advanced Audience Demographics
Nielsen Streaming Video Ratings provides visibility into total viewership and advanced audience demographic insights by streaming platform.