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Entravision and Nielsen Reach Agreement for Measurement Services

Nielsen and Entravision today announced an agreement under which Nielsen will provide a comprehensive suite of measurement services for all of Entravision’s local television stations, which will include: Local TV ratings, Nielsen Local TV View, audio ratings, and digital ad ratings for their...

New Data from Nielsen and Headset Reveals 74% of CBD Buyers have Pets

According to the 2020 Pet Industry Green Paper by Nielsen and Headset, hemp-based CBD pet products will represent 3%-5% of all hemp CBD sales within the U.S. by 2025. In fact, joint projections show that the pet sector may yield one of the highest conversion rates within the consumer packaged goods...