World Pet Association (WPA) and Nielsen announced today the solidification of a new relationship, naming Nielsen as WPA’s insights provider.
This major initiative provides Nielsen with the key foundation to improve scalability, redundancy and reliability, which has never been more crucial in an industry that has seen the rapid advancement of technical capabilities and innovation.
With this new agreement, SagamoreHill TV stations will utilize a comprehensive suite of Nielsen data to demonstrate value to advertisers.
Nielsen has announced the launch of the Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Midroll, Westwood One and cabana as charter clients.
With the launch of this expanded alliance, Nielsen and Trax will provide brands with access to both episodic and continuous views of shelf conditions. The new insight tools will allow brands to enjoy timelier store activations and rapid response to market demands, as well as improved long-term...
beIN SPORTS, a global network of sports channels owned and operated by beIN Media Group, has signed a long-term National TV measurement agreement with Nielsen. With this agreement both beIN SPORTS and beIN SPORTS en Español will continue to receive market intelligence and persons-level viewing...
The move will help Riot Games demonstrate the monetary value of exposure provided to brands currently activating or considering association with its League of Legends events. The research also will support brands in achieving the greatest return on investment through Riot Games.
Nielsen and Block Communications, Inc. have reached a multi-year renewal agreement for Nielsen Local TV measurement services across Block’s television stations and markets.
With this agreement, Nielsen moves forward with its decision to implement CDM as planned in radio markets currently measured four times a year. In addition, iHeartMedia’s support boosts the momentum of Nielsen’s national cross-media planning tool, Nielsen Media Impact.
Sun Broadcast Group has expanded its relationship to license Nielsen Media Impact (NMI) powered by Nielsen's Total Media Fusion.