Nielsen's new Annual Marketing Report: The Age of Dissonance sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception is driven by measurement data they can trust, and what ultimately influences budget decisions.
David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer of Nielsen's Global Connect business. Linda Zukauckas will join the company as Chief Financial Officer. Both will join effective Feb. 3, 2020.
Through this acquisition, Nielsen Global Connect will deepen its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s consumer loyalty and retailer analytics solutions.
Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a new multi-year agreement for the use of Nielsen Marketing Cloud’s Data Management Platform.
As part of the beta, programmers including A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia will test the solution by running addressable ad campaigns and evaluating how it interoperates with existing and evolving workflows.
Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities across Nexstar Media Group, including 197 local television stations and digital subchannels in 115 markets, and national ratings for cable entertainment network WGN America and digital network,...
Laurie Lovett, a three-decade human resources veteran, joins Nielsen as Chief Human Resources Officer effective Jan. 13, 2020. In addition, the company announced that effective immediately, Christopher Taft will become Controller and Chief Accounting Officer.
Nancy Tellem, a widely respected media industry veteran, has joined as a member of Nielsen’s Board of Directors, effective Dec. 18, 2019.
The acquisition reunites the industry’s leading music consumption platform with the preeminent Billboard charts, after a near-decade long separation, to create the most comprehensive global provider of data and analytics to the music industry and consumers, servicing all digital service providers...
Marketing Architects has expanded its relationship with Nielsen by adding a comprehensive suite of measurement and planning tools including Nielsen Media Impact with TV, radio and digital data. The company has also renewed Local TV and Audio measurement data in all markets.