In this new agreement, Nielsen’s data will support Whitehardt’s ability to evaluate viewership differences, plus shifts and trends in each market. It also allows the agency to gauge which programs its target audiences are viewing and determine cost.
New York – Oct. 18, 2021 – Nielsen (NYSE: NLSN) unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media. Nielsen’s new look and feel represents a commitment to...
Nielsen is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.
IPG Mediabrands has licensed Gracenote Inclusion Analytics to help advertisers better connect with underserved audiences and support client diversity, equity and inclusion initiatives.
Nielsen's move to an impressions-based currency will deliver more complete, precise and representative audience measurement, along with the added benefit of enabling cross-platform audience measurement.
While we work to remediate issues raised by the MRC, we think it’s also critical to continue building a media future that accurately measures and reflects the consumer cross-platform journey and keeps pace with rapid technological advancements.
We believe that moving to a hiatus allows us to concentrate our audit-related efforts on continuing to address panel concerns alongside the transformation of our National TV product and development of Nielsen ONE.
MarTech Breakthrough recognizes the companies, technologies and products that drive the marketing technology industry forward and help brands effectively meet their business objectives through value, agility, innovation, expertise and impact.
Nielsen Scarborough will provide in-depth consumer behavior data on more than 2,000 categories about local shopping, product purchasing, lifestyle and media usage to give Meredith a complete view of the local market consumer.
Starting in September 2021, Nielsen will begin placing approximately 3,000 new Portable People Meter (PPM) Wearables in a subset of its nearly 60,000 active PPM panelists