Today, Nielsen (NYSE: NLSN) announced that Podcast Media Marketing (PMM) has subscribed to the Nielsen’s Podcast Listener Buying Power service. Podcast Media Marketing (PMM) is the sales and sponsorship team for many top podcasts in the industry.
Together, Nielsen and Charlotte’s Web will help guide the U.S. retail market for consumer packaged goods (CPG) companies through the evolution of the CBD space.
Nielsen is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.
Nielsen announced today that it has achieved a major milestone in its multiyear effort to combine advanced meter technology, big data and people-powered panels into its Local TV measurement service.
Nielsen Connect Partner Network expands to include CommerceIQ and SPINS, innovators in e-commerce and wellness.
With this agreement, the world’s leader in digital payments will use Nielsen’s Marketing Mix Modeling solution to gain greater visibility into both marketing performance and other business drivers to optimize marketing investments on an ongoing basis.
ESL, the world’s largest esports company, and DreamHack, the premier gaming lifestyle festival, today jointly announced a comprehensive agreement with Nielsen, the media industry’s single source of truth for esports sponsorship valuation and media measurement.
Nielsen and University of Oxford collaborate to advance the use of AI to identify and classify CPG products on shelves in retail stores.
Nielsen announced that Audioboom has subscribed to Nielsen’s Podcast Listener Buying Power Service from Nielsen Scarborough.
Nielsen, the industry’s one source of media truth, today announced that its Social Content Ratings® (SCR) solution now comprehensively measures talent’s promotion of TV programs across Twitter, Facebook and Instagram.