Press Releases
Straight to View: Nielsen Begins Tracking Premium Theatrical Films Being Distributed on Streaming Platforms
Nielsen announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms.
Nielsen Media Welcomes Caroline Clarke: New Head of Editorial Content Strategy
Nielsen announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately. In this role, Ms. Clarke will lead the Nielsen Media Thought Leadership team and set the global strategy for content, as the company faces a new chapter,...
Nielsen Renews Multi-year Agreement With TEGNA For Local TV Ratings and Insights Services
Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets with all existing services renewed for these markets and/or extended.
KTSF and Nielsen Reach Long-Term Agreement for Measurement Services
Nielsen will provide a comprehensive suite of measurement services to KTSF. This agreement includes local TV measurement, NLTV and Nielsen Scarborough
Nielsen Global Connect Displays Impressive E-commerce Measurement Strength and Power for U.S. Online Grocery Industry
Nielsen Global Connect’s ePanel of over 1.5 million households now captures over 700,00 online transactions each week, enabling insights across more than 800 retailers for over 200 categories and providing the most precise, granular and multi-sourced view of the U.S. e-commerce marketplace.
Waterloo Media/Sinclair Telecable and Nielsen Reach Multi-Year Agreement for Measurement Services
This will be a renewal of services in Austin and a new multi-year deal in Norfolk, Virginia Beach and Newport News, Virginia. The agreement also includes TAPSCAN, the most widely used web-based sales proposal and analysis software system for radio.
AdLarge Media and Nielsen Sign Renewal Agreement for Network Audio Measurement of the ALM ROI Network
With this agreement, AdLarge continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
Cross-Media Currency Becomes Reality with Nielsen ONE
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
Nielsen Names Jamie Moldafsky As Chief Marketing and Communications Officer
Savvy industry veteran Moldafsky will run the integrated global function for the Nielsen Global Media business.
BASES HONORS TOP PACKAGING REDESIGNS IN 2020 GLOBAL DESIGN IMPACT AWARDS
Nielsen BASES formally announced the winners of the 2020 Global Nielsen BASES Design Impact Awards, recognizing impactful package redesigns in the consumer packaged goods (CPG) space.