Nielsen BASES formally announced the winners of the 2020 Global Nielsen BASES Design Impact Awards, recognizing impactful package redesigns in the consumer packaged goods (CPG) space.
Nielsen unveiled its ID resolution system that will underpin its audience and outcomes measurement products in a cookieless world to support cross-media, including digital.
Bain & Company and Nielsen Global Connect have entered into a non-exclusive agreement with the aim of helping the consumer packaged goods (CPG) industry improve their commercial capabilities in the areas of pricing, promotions, assortment optimization and customer planning.
Nielsen is adding approximately 55 million devices across smart TVs and set top boxes to help scale addressable TV. The integration of viewership data from DIRECTV and DISH Set Top Boxes, VIZIO Smart TVs marks a critical step towards holistic cross media measurement.
An estimated 56.9 million people tuned in to watch coverage of the 2020 U.S. presidential election during primetime, approximately 8:00 p.m. ET to 11:00 p.m. ET, on Tuesday, Nov. 3, 2020.
Advent, in partnership with former TransUnion CEO Jim Peck, will accelerate Nielsen Global Connect’s transformation and support its continued innovation in consumer and market measurement. Nielsen to hold a conference call to discuss today’s announcements as well as its third quarter 2020...
Nielsen and Cunningham Broadcasting Inc. in Baltimore, Md., have reached a multi-year renewal agreement for local TV measurement.
Nielsen's Global Consumer Business unveiled a striking new brand identity—including new company name and logo—at Intelligence Reimagined, the latest, virtual iteration of its annual Consumer 360® event.
An estimated 63 million people tuned in to watch the final debate of the 2020 presidential election on Thursday, Oct. 22, 2020.
Nielsen announced that NPR is now a subscriber to Nielsen’s Podcast Buying Power service.