Agreement Provides for Audience Measurement of Select Raycom TV Stations and Markets
New York, NY – Dec. 28, 2018 – Nielsen (NYSE: NLSN) and Raycom Media today announced a renewal agreement for Nielsen local television ratings service within most of Raycom’s LPM, SET and Code Reader markets, beginning Jan. 1, 2019. The stations included are: WBTV-Charlotte, WBRC-Birmingham, WXIX-Cincinnati, WMC-Memphis, WVUE-New Orleans, WWBT/WUPV-Richmond, WFLX-West Palm Beach, WCSC-Charleston, SC, KFVS/WQWQ-Paducah-Cape Girardeau-Harrisburg, KOLD-Tucson (Sierra Vista), and WWSB-Tampa-St.Pete (Sarasota).
The agreement provides Raycom with complete measurement of these local broadcast stations, as well as syndicated local TV measurement. It also includes viewing and consumer behavior and insight tools including Arianna, NLTV, Ad Intel and Scarborough-Local.