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Press Releases

Nielsen to Measure TV Usage In Puerto Rico

New York, NY, December 7, 2009 – The Nielsen Company today announced it will begin measuring television viewing in Puerto Rico, with new television ratings available by first quarter 2010.  The first clients which have signed up for Nielsen’s new ratings service include the island’s...

Nielsen And Datalogix Join Forces To Offer Online Precision Advertising

New York, NY, Nov. 2, 2009 – In another step to improve the quality of online advertising, The Nielsen Company and DataLogix will bring together demographic and lifestyle targeting data with an online ad targeting platform, thereby improving the ability of online advertisers to reach the people...