Shopper behaviour is changing at an unprecedented rate due to the immense level of disruption to the retail landscape. Watch the webinar playback where Sue Temple, Dolly Jitani and Simon Christofi explore shopper trends in more than 60 markets.
Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they’re making authentic connections with women?
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract...
Globally, 58%of global consumers feel they are better off financially than they were five years ago, but there is also a sizeable proportion of consumers who feel that they are only in survival mode, with sentiment differing considerably by region and country.
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
In just 2 years Black Friday has become a headline feature on South Africans' promotional calendars. Black Friday activities, if executed well, have the ability to incrementally ramp up the necessary growth and returns. As manufacturers and retailers gear up for this year’s Olympian promotional...
The latest Nielsen Shoppergraphics Syndicated Report released in South Africa, reveals that local consumers have dropped an unprecedented three grocery categories from their shopping basket.
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.