Is “listening to the unprompted consumer voice” finally going mainstream? Last month, Nielsen co-chaired a sold out Industry Leader Forum delivered by the Advertising Research Foundation (ARF). Among other things, the event focused on how social media is spurring online conversations about brands, companies, products and services. How do we ‘listen’ to these conversations? And how do we utilize these findings? These insights are expanding the role of research beyond measurement and testing, inspiring a new vision for market research. At this exciting event, I gave a presentation on the “Six Signals of Listening to the Unprompted Voice of the Consumer.” In the brief video below, I summarize key highlights from that presentation. In January. we’ll be co-chairing a similar event on the West Coast. Click here for more information.