Streaming TV
Top 10
Original, acquired, and movie viewing
Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.
Dec. 22 – Dec. 28, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | Streaming Provider(s) |
|---|---|---|---|---|
| Stranger Things |
1
|
6,887 | 41 | Netflix |
| Landman |
2
|
1,643 1,643 | 17 | Paramount+ |
| Home Alone |
3
|
1,046 1,046 | 1 | Disney+ |
| The Closer |
4
|
974 974 | 111 | Netflix | Peacock | Pluto TV |
| How the Grinch Stole Christmas (2000) |
5
|
962 962 | 1 | Peacock |
| Homeland |
6
|
921 921 | 97 | Hulu | Netflix |
| Fallout |
7
|
918 918 | 10 | Prime Video |
| Emily in Paris |
8
|
914 914 | 50 | Netflix |
| Wake Up Dead Man: A Knives Out Mystery |
9
|
890 890 | 1 | Netflix |
| Bluey |
10
|
831 831 | 154 | Disney+ |
Dec. 22 – Dec. 28, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | Streaming Provider(s) |
|---|---|---|---|---|
| Stranger Things |
1
|
6,887 | 41 | Netflix |
| Landman |
2
|
1,643 1,643 | 17 | Paramount+ |
| Fallout |
3
|
918 918 | 10 | Prime Video |
| Emily in Paris |
4
|
914 914 | 50 | Netflix |
| Dave Chappelle: The Unstoppable… |
5
|
514 514 | 1 | Netflix |
| Pluribus |
6
|
483 483 | 9 | Apple TV |
| Mayor of Kingstown |
7
|
477 477 | 40 | Paramount+ | Pluto TV |
| Percy Jackson & the Olympians |
8
|
436 436 | 12 | Disney+ |
| The Beast in Me |
9
|
400 400 | 8 | Netflix |
| The End of an Era |
10
|
377 377 | 6 | Disney+ |
Dec. 22 – Dec. 28, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | Streaming Provider(s) |
|---|---|---|---|---|
| The Closer |
1
|
974 | 111 | Netflix | Peacock | Pluto TV |
| Homeland |
2
|
921 | 97 | Hulu | Netflix |
| Bluey |
3
|
831 | 154 | Disney+ |
| NCIS |
4
|
683 | 497 | Hulu | Netflix | Paramount+ | Pluto TV |
| Bob's Burgers |
5
|
672 | 302 | Hulu |
| Spongebob Squarepants |
6
|
641 | 323 | Paramount+ |
| The Big Bang Theory |
7
|
635 | 281 | HBO Max |
| Grey's Anatomy |
8
|
633 | 455 | Hulu | Netflix |
| Law & Order |
9
|
552 | 492 | Hulu | Peacock |
| Paw Patrol |
10
|
532 | 318 | Netflix | Paramount+ |
Dec. 22 – Dec. 28, 2025
| Program Name | Rank | Minutes (Millions) | Streaming Provider(s) |
|---|---|---|---|
| Home Alone |
1
|
1,046 | Disney+ |
| How the Grinch Stole Christmas (2000) |
2
|
962 | Peacock |
| Wake Up Dead Man: A Knives Out Mystery |
3
|
890 | Netflix |
| Home Alone 2: Lost in New York |
4
|
799 | Disney+ |
| National Lampoon's Christmas Vacation |
5
|
755 | HBO Max |
| Elf |
6
|
710 | HBO Max |
| A Christmas Story |
7
|
642 | Disney+ | HBO Max |
| The Great Flood |
8
|
613 | Netflix |
| Die Hard |
9
|
610 | Disney+ | Peacock |
| It's a Wonderful Life |
10
|
561 | Peacock |
SOURCE: Nielsen Streaming Content Ratings (Amazon Prime Video, Apple TV, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Pluto TV, Starz), Nielsen National TV Panel, U.S., viewing through television.
NOTE: Streaming platforms featured in the Streaming Top 10 charts include only those streaming providers with program-level data in specific Nielsen reporting systems. However, viewing data are inclusive of streaming viewership to all platforms beyond the listed providers.
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Methodology Overview
Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.
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Linear TV
Top 10
Broadcast, cable, syndication and live streaming programs
Discover the week’s top TV programs among U.S. audiences across broadcast, cable, syndication and live streaming, including a total, combined* view. Viewership is based on Nielsen Big Data + Panel measurement and ranked by total viewers (Persons 2+).
Week of Jan. 12 – Jan. 18, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| NBC NFL PLAYOFF GAME – RAMS VS. BEARS |
1
|
40,072 | 18.1 | NBC |
| AFC DIVISIONAL PLAYOFF GAME – BILLS VS. BRONCOS |
2
|
39,597 | 17.2 | CBS |
| FOX NFC PLAYOFF GAME – 49ERS VS. SEAHAWKS |
3
|
31,941 | 13.8 | FOX |
| NBC NFL PLAYOFF KICKOFF |
4
|
26,437 | 11.7 | NBC |
| NFL DIVISIONAL GAME ON ABC – TEXANS VS. PATRIOTS |
5
|
25,394 | 12.4 | ABC |
| NBC NFL PLAYOFF POSTGAME |
6
|
19,462 | 9.1 | NBC |
| WILD CARD GAME ON ABC – TEXANS VS. STEELERS |
7
|
16,481 | 8.7 | ABC |
| NFL DIVISIONAL GAME – TEXANS VS. PATRIOTS |
8
|
12,513 12,513 | 5.2 | ESPN |
| NFL WILDCARD GAME – TEXANS VS. STEELERS |
9
|
11,794 11,794 | 5.7 | ESPN |
| NFL DIVISIONAL KICKOFF ON ABC |
10
|
10,983 10,983 | 5.7 | ABC |
Week of Jan. 12 – Jan. 18, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATINGt | ORIGINATOR |
|---|---|---|---|---|
| NBC NFL PLAYOFF GAME – RAMS VS. BEARS |
1
|
40,072 | 18.1 | NBC |
| AFC DIVISIONAL PLAYOFF GAME – BILLS VS. BRONCOS |
2
|
39,597 | 17.2 | CBS |
| FOX NFC PLAYOFF GAME – 49ERS VS. SEAHAWKS |
3
|
31,941 | 13.8 | FOX |
| NBC NFL PLAYOFF KICKOFF |
4
|
26,437 | 11.7 | NBC |
| NFL DIVISIONAL GAME ON ABC – TEXANS VS. PATRIOTS |
5
|
25,394 | 12.4 | ABC |
| NBC NFL PLAYOFF POSTGAME |
6
|
19,462 | 9.1 | NBC |
| WILD CARD GAME ON ABC – TEXANS VS. STEELERS |
7
|
16,481 | 8.7 | ABC |
| NFL DIVISION KICKOFF ON ABC |
8
|
10,983 10,983 | 5.7 | ABC |
| WILD CARD KICKOFF ON ABC |
9
|
10,963 10,963 | 6.1 | ABC |
| ABC WORLD NEWS TONIGHT |
10
|
8,163 8,163 | 4.8 | ABC |
Week of Jan. 12 – Jan. 18, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| NFL DIVISIONAL GAME – TEXANS VS. PATRIOTS |
1
|
12,513 | 5.2 | ESPN |
| NFL WILDCARD GAME – TEXANS VS. STEELERS |
2
|
11,794 | 5.7 | ESPN |
| MONDAY NIGHT KICKOFF |
3
|
6,987 | 3.5 | ESPN |
| MONDAY NIGHT KICKOFF – DIVISIONAL ROUND |
4
|
4,518 4,518 | 2.0 | ESPN |
| MONDAY NIGHT POSTGAME – TEXANS VS. STEELERS |
5
|
3,982 3,982 | 2.0 | ESPN |
| THE FIVE (WED) |
6
|
3,886 3,886 | 2.3 | FOX NEWS CHANNEL |
| THE FIVE (MON) |
7
|
3,796 3,796 | 2.2 | FOX NEWS CHANNEL |
| THE FIVE (THU) |
8
|
3,755 3,755 | 2.2 | FOX NEWS CHANNEL |
| THE FIVE (TUE) |
9
|
3,596 3,596 | 2.1 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME |
10
|
3,404 3,404 | 2.0 | FOX NEWS CHANNEL |
Week of Dec. 29 – Jan. 04, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| ESPN NFL REGULAR SEASON |
1
|
12,757 | 6.3 | ESPN |
| WHEEL OF FORTUNE |
2
|
8,124 | 4.4 | CBS MEDIA VENTURES |
| JEOPARDY |
3
|
8,009 | 4.5 | CBS MEDIA VENTURES |
| FAMILY FEUD |
4
|
7,876 | 4.4 | CBS MEDIA VENTURES |
| MONDAY NIGHT KICKOFF |
5
|
6,957 | 3.4 | ESPN |
| JUDGE JUDY |
6
|
4,862 4,862 | 3.2 | CBS MEDIA VENTURES |
| DATELINE (WKLY) |
7
|
4,172 4,172 | 3.0 | NBC UNIVERSAL |
| INSIDE EDITION |
8
|
2,974 2,974 | 1.8 | CBS MEDIA VENTURES |
| WHEEL OF FORTUNE (WKND) |
9
|
2,865 2,865 | 1.6 | CBS MEDIA VENTURES |
| ENTERTAINMENT TONIGHT |
10
|
2,774 2,774 | 1.7 | CBS MEDIA VENTURES |
Source: Nielsen Big Data + Panel National TV Measurement. U.S. audiences. Ranked on P2+ average audience projections (total viewers). Household ratings are the percentage of TV homes tuned into a specific television program.
* The “Total” chart includes broadcast, cable and live streaming programs and does not include syndication programs due to syndication data availability.
Viewing by demographic
Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.
Week of July 22 – July 28, 2024
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| PREMIOS JUVENTUD 24 7/25 |
1
|
1,324 | 4.8 | UNI |
| NOCHE DE ESTRELLAS 7/25 |
2
|
1,221 | 4.6 | UNI |
| TOP CHEF VIP S3 – M |
3
|
1,146 | 4.1 | TEL |
| PREMIOS JUVENTUD24 GF7/25 |
4
|
1,136 | 4.4 | UNI |
| CONDE: AMOR Y HONOR – M |
5
|
1,121 | 4.0 | TEL |
| TOP CHEF VIP S3 – SUN |
6
|
1,094 | 3.6 | TEL |
| TOP CHEF VIP S3 7P – M |
7
|
1,082 | 3.9 | TEL |
| TOP CHEF VIP S3 – W |
8
|
1,061 | 4.0 | TEL |
| TOP CHEF VIP S3 – R |
9
|
1,054 | 4.3 | TEL |
| TOP CHEF VIP S3 – T |
10
|
1,021 | 3.9 | TEL |
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
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2
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3
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4
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5
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6
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7
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8
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9
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10
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Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.
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Advertising
Top 10
Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.
Advertising Spend – November 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| FOX CORP |
1
|
$109.6 | 3.8 | PUBLISHING & MEDIA |
| ABBVIE INC |
2
|
$104.3 | 7.6 | HEALTHCARE |
| AMAZON.COM INC |
3
|
$95.4 | 6.2 | RETAIL |
| BERKSHIRE HATHAWAY INC |
4
|
$84.8 | 2.9 | INSURANCE & REAL ESTATE |
| VERIZON COMMUNICATIONS INC |
5
|
$84.7 | 3.9 | BUSINESS & CONSUMER SVCS |
| WALMART INC |
6
|
$75.4 | 4.9 | RETAIL |
| ALPHABET INC |
7
|
$74.4 | 2.4 | BUSINESS & CONSUMER SVCS |
| NATIONAL FOOTBALL LEAGUE |
8
|
$69.9 | 2.1 | BUSINESS & CONSUMER SVCS |
| CAPITAL ONE FINANCIAL CORP |
9
|
$66.5 | 3.9 | BUSINESS & CONSUMER SVCS |
| PROGRESSIVE CORP |
10
|
$66.0 | 4.7 | INSURANCE & REAL ESTATE |
November 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| VERIZON COMMUNICATIONS INC |
1
|
$11.0 | 772.8 | BUSINESS & CONSUMER SVCS |
| WALMART INC |
2
|
$11.0 | 646.2 | RETAIL |
| PROCTER & GAMBLE CO |
3
|
$8.2 | 794.6 | SOAPS, CLEANSERS & POLISHES |
| LOREAL SA |
4
|
$7.5 | 737.8 | TOILETRIES & COSMETICS |
| SAINT JUDE CHILDRNS RSRCH HSPTL INC |
5
|
$7.2 | 201.1 | HEALTHCARE |
| COCA-COLA CO |
6
|
$7.1 | 421.4 | CONFECT., SNACKS & SOFT DRINKS |
| DEUTSCHE TELEKOM AG |
7
|
$7.1 | 328.3 | BUSINESS & CONSUMER SVCS |
| JOHNSON & JOHNSON |
8
|
$7.0 | 168.0 | HEALTHCARE |
| TOYOTA MOTOR CORP |
9
|
$6.8 | 182.9 | AUTOMOTIVE |
| AMAZON.COM INC |
10
|
$6.7 | 424.3 | RETAIL |
November 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| GENERAL MOTORS CO |
1
|
$108.6 | 7.2 | AUTOMOTIVE |
| TOYOTA MOTOR CORP |
2
|
$77.2 | 4.5 | AUTOMOTIVE |
| FORD MOTOR CO |
3
|
$62.8 | 4.4 | AUTOMOTIVE |
| HYUNDAI MOTOR CO |
4
|
$50.3 | 3.0 | AUTOMOTIVE |
| MORGAN & MORGAN PA |
5
|
$33.7 $33.7 | 2.7 | BUSINESS & CONSUMER SVCS |
| HONDA MOTOR CO LTD |
6
|
$32.1 $32.1 | 2.1 | AUTOMOTIVE |
| CVS HEALTH CORP |
7
|
$23.1 $23.1 | 0.4 | INSURANCE & REAL ESTATE |
| RTG FURNITURE CORP |
8
|
$22.9 $22.9 | 1.4 | RETAIL |
| STELLANTIS NV |
9
|
$21.0 $21.0 | 1.8 | AUTOMOTIVE |
| UNITED STATES GOVERNMENT |
10
|
$20.7 $20.7 | 1.0 | BUSINESS & CONSUMER SVCS |
November 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| TOYOTA MOTOR CORP |
1
|
$5.1 | 191.2 | AUTOMOTIVE |
| NEW YORK STATE OF |
2
|
$3.1 | 146.8 | BUSINESS & CONSUMER SVCS |
| CHARTER COMMUNICATIONS INC |
3
|
$2.7 | 100.9 | BUSINESS & CONSUMER SVCS |
| NISSAN MOTOR CO LTD |
4
|
$2.7 | 145.9 | AUTOMOTIVE |
| GENERAL MOTORS CO |
5
|
$2.4 | 99.3 | AUTOMOTIVE |
| RTG FURNITURE CORP |
6
|
$2.3 | 113.3 | RETAIL |
| HYUNDAI MOTOR CO |
7
|
$2.1 | 109.2 | AUTOMOTIVE |
| PHYSICIANS MUTUAL INSURANCE CO |
8
|
$2.1 | 25.5 | INSURANCE & REAL ESTATE |
| COMCAST CORP |
9
|
$1.8 $1.8 | 81.2 | BUSINESS & CONSUMER SVCS |
| ELI LILLY & CO |
10
|
$1.7 $1.7 | 16.5 | HEALTHCARE |
Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.
Note: Uncategorized promotional ad spend and impression data excluded from chart.
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Video Games
Top 10
Discover the top video games Americans are looking to buy next.
Week ended January 17, 2026 | Console and PC
| TITLE | RANK | Previous week's rankings |
|---|---|---|
| Grand Theft Auto VI | 1 | 1 |
| Resident Evil: Requiem | 2 | 2 |
| Fortnite | 3 | 4 |
| Marvel's Wolverine | 4 | 3 |
| Roblox | 4 | 14 |
| Minecraft | 6 | 4 |
| Nioh 3 | 7 | 14 |
| NBA 2K26 | 7 | 20 |
| Elden Ring | 9 | 4 |
| Crimson Desert | 9 | 4 |
| Call of Duty: Black Ops 7 | 9 | 10 |
| Playerunknown's Battlegrounds | 9 | 29 |
Source: Nielsen Video Games Tracking
