News Center | 07-02-2023
Nielsen launches Total Ad Ratings in South Korea measuring audiences across TV and Digital platforms
The launch of Total Ad Ratings in South Korea is a step towards Nielsen’s global strategy of Nielsen ONE strategy, as it…
Relevance
Newest
Oldest
X Clear Filters
News Center
Displaying 0 results
-
Insights | 28-11-2022
Executional ROI drivers: Optimizing campaigns to maximize returns
In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are important for…
-
Insights | 16-11-2022
‘Always on’ modernizes digital measurement with deduplicated comparability
Unlike point-in-time measurement that requires individual campaign enablement, always on DAR provides continuous…
