Insights | 01-10-2024
The power of holistic audience measurement in Mexico
Gain a comprehensive understanding of your audience in Mexico with combined data from linear TV and streaming.
Insights
Insights | 21-08-2024
Outcomes, not output: Measuring impact across the full marketing funnel
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire customer…
News Center | 05-06-2024
The Collective Singapore
This white paper helps you strike the right balance of short-term ROI with long-term brand building in a complex media…
Insights | 01-05-2024
Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey
Learn how to identify, measure and optimize ROI at every step of the new customer journey.
Insights | 25-04-2024
2024 Annual Marketing Report
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Insights | 12-10-2023
Need to Know: How to measure digital audiences and campaigns
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Insights | 09-08-2023
Need to Know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
Insights | 23-06-2023
Audiences transcend marketing channels; measurement can do the same
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
