News Center | 25-07-2024
Gracenote teams with major connected TV (CTV) players to optimize contextual ad targeting
New contextual categories powered by program-level Gracenote metadata available for Q4 campaigns with Cineverse, DIRECTV…
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Asian American, Native Hawaiian and Pacific Islander (AANHPI) audiences are heavy users of digital media, including…
Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with…
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
In the crowded horror genre, modern metadata can help streaming services scare the right audiences.
Hispanics spend the most media time with television, but their engagement with TV is rooted in what they watch on…
Discover how media metadata plays a pivotal role in the success in streaming by powering content discovery and…
Learn why personalization and fulfilling content discovery journeys will be critical for FAST streaming services.
This year’s Best Picture nominees break a trend we’ve seen in five of the last six Best Picture winners: “Powerful”…
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