Insights | 29-09-2022
Streaming Sports: The New Frontier
Sports is a massive driver of TV engagement and presents significant opportunities for brands as advertisers and sponsors….
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Insights | 27-09-2022
Marketing during a recession: Finding the upside of an economic downturn
Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing budget…
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Insights | 26-08-2022
Six tips and best practices to drive better ROI outcomes
To help cut through the data noise, we’ve put together six tips and best practices you can use that harness the power of…
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Insights | 16-08-2022
Breakthrough ROI depends on optimized media spending
Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a balance to…
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Insights | 22-07-2022
It’s true: You really do need to spend money to make money
Why continue spending if it’s not generating positive results? You’re likely not spending enough to get the returns…
