Podcast Ad Effectiveness Archives

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July 15, 2026

Nielsen’s Podcast Listen & Watch Report Lean In vs. Lean Back: Profiling the Podcast Listener and Viewer…

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October 30, 2024

Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q3 2024

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September 30, 2024

Nielsen’s latest data reveals a surge in podcast popularity among Australian audiences, with listenership up…

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November 30, 2023

In this study, Nielsen reveals the challenges marketers face as ad avoidance remains high and concerns around…

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January 31, 2023

Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a…

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May 11, 2022

Podcast listeners are more likely than the general population to resume some of their pre-pandemic activities,…

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May 11, 2022

The strength of the podcast industry spans well beyond offering audiences a growing bevy of titles—especially…

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April 13, 2022

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April 12, 2022

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