News Center | 01-10-2024
Nielsen launches deduplicated YouTube CTV campaign measurement in Japan
Tokyo, Japan – September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics,…
News Center
Insights | 29-07-2024
Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…
Insights | 07-03-2024
Webinar: How World Athletics is driving host city success beyond economic impact
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
Insights | 16-02-2024
Need to Know: What’s the difference between OTT, CTV and streaming?
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re…
Insights | 16-06-2023
Streaming platforms offer the most LGBTQ+ representation, but not enough for video-hungry audiences
Vast media choice aside, the number of new LGBTQ+ inclusive titles declined in 2020, 2021 and 2022 after…
