News Center | 01-10-2024
Nielsen launches deduplicated YouTube CTV campaign measurement in Japan
Tokyo, Japan – September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today…
News Center
Insights | 29-07-2024
Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the heart of…
Insights | 16-02-2024
Need to Know: What’s the difference between OTT, CTV and streaming?
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
Insights | 16-06-2023
Streaming platforms offer the most LGBTQ+ representation, but not enough for video-hungry audiences
Vast media choice aside, the number of new LGBTQ+ inclusive titles declined in 2020, 2021 and 2022 after peaking in 2019.
