Insights | 29-01-2021
The Business Case For Keeping In Touch
The ability of a commercial to impact sales, referred to as the effectiveness of the ad campaign, grows over time, and…
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Insights | 01-08-2016
Case Study: Communicating Health Without Compromising Taste
Andy’s Crisps and Nielsen used neuroscience measures to identify how to communicate health without compromising the…
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Insights | 26-07-2016
Case Study: Best Practices for Over-the-Top Crackle BreakFree Advertising
It’s no secret that viewers are watching more over-the-top video than ever before, often binging multiple episodes in…
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Insights | 20-01-2023
Seen on screen: The impact of diverse talent in media
Nielsen’s 2022 Being Seen on Screen report provides a benchmark for measuring diverse representation on TV.
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Insights | 22-09-2022
Hispanic inclusion is a key differentiator as competition for streaming audiences increase
Inclusion can be a key differentiator when it comes to engaging U.S. Hispanics—the most prolific streaming audience in…
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Insights | 16-09-2021
Podcasting today
This issue of Podcasting Today presents an overview of who is listening to podcasts, how often they’re listening, as…
