Insights | 18-04-2023
March Madness fuels a rebound in viewing across cable in March
Seasonality plays a key role in TV viewing, and so do high-profile sporting events. March was no exception in…
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Insights | 06-03-2019
Communal Celebration: NCAA Men’s Basketball March Madness
While NCAA Men’s Basketball is not quite as popular as professional basketball or college football, it still…
Insights | 16-03-2017
Method Behind March Madness: Why and How Americans Engage With the NCAA Basketball Tournament
The NCAA Division I Men’s Basketball Tournament grabs the attention of the most casual sports fans who have…
Insights | 16-04-2024
College basketball boosts U.S. cable viewing in March
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped…
Insights | 05-02-2025
What sports can teach us about co-viewing on TV
The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch…
Insights | 25-01-2024
The Upfronts/NewFronts Guide 2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25…
Insights | 05-04-2019
Measuring Marketability: NBA Draft Prospect Social Scorecard
The marketability of a rising sports star on social media involves much more than just “likes” and…
News Center | 26-07-2017
Turner and Nielsen Agree to Out-Of-Home Measurement for CNN and Turner Sports
Nielsen and Turner today announced that CNN and Turner Sports will subscribe to Nielsen’s National…
Insights | 18-03-2016
News/Talk Radio Becomes a Political Powerhouse
With heated debates among Republicans and Democrats, as well as the lead up to the first “Super Tuesday” of…
