Insights | 18-04-2023
March Madness fuels a rebound in viewing across cable in March
Seasonality plays a key role in TV viewing, and so do high-profile sporting events. March was no exception in both cases,…
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Seasonality plays a key role in TV viewing, and so do high-profile sporting events. March was no exception in both cases,…
While NCAA Men’s Basketball is not quite as popular as professional basketball or college football, it still has a large…
The NCAA Division I Men’s Basketball Tournament grabs the attention of the most casual sports fans who have invested…
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
The marketability of a rising sports star on social media involves much more than just “likes” and “followers.”…
Nielsen and Turner today announced that CNN and Turner Sports will subscribe to Nielsen’s National Out-of-Home…
With heated debates among Republicans and Democrats, as well as the lead up to the first “Super Tuesday” of the…
Americans may choose to consume video on the “best screen available,” yet traditional TV remains the screen…
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