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211 Horseshoe Lake Drive,
Halifax, Nova Scotia
B3S 0B9

Nielsen in Canada

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Canada. Learn more about our local offerings.

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Media planning

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Explore the latest insights for Canada

Perspective
Beyond today: Why long-term marketing drives business longevity

To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…

Media
5m read
Article
Media metadata: The essential piece to success in streaming

Discover how media metadata plays a pivotal role in the success in streaming by powering content discovery and…

TV & streaming
5m read
Article
Need to know: What is panel data, and why does it matter?

Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…

Audiences
6m read

Discover the latest news from Nielsen in Canada

Karthik Rao Named CEO of Nielsen

A 23-year veteran of nearly every aspect of Nielsen’s business, Karthik Rao has been named CEO and will take the global…

Read more: Karthik Rao Named CEO of Nielsen
Nielsen’s Gracenote Unveils New Program to Streamline FAST Channel and Content Distribution

As FAST reaches maturity, Gracenote unveils a new program that enables better content discovery and monetization…

Read more: Nielsen’s Gracenote Unveils New Program to Streamline FAST Channel and Content Distribution
Nielsen launches Local Streaming Insights Solution in top 56 local markets

Nielsen announces the launch of its Local Streaming Insights Quarterly Solution that provides metrics on TV app usage,…

Read more: Nielsen launches Local Streaming Insights Solution in top 56 local markets

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