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Nielsen IBOPE in Mexico
Nielsen IBOPE studies the behavior of audiences in Mexico, as well as its relationship with advertising activity.
Nielsen IBOPE is the result of a joint venture between Nielsen, a global audience, content and outcomes measurement company, and the IBOPE Media group, a leader in audience and consumer measurement in 13 Latin American countries. Nielsen IBOPE studies the behavior of viewers, radio listeners, Internet users and advertising activity in different media, in the main cities of the country.
We have studies and processes aligned with international quality standards and global security measures that guarantee both the confidentiality of information, as well as the transparency and impartiality of useful data for the industry.
Nielsen IBOPE is building the future of media consumer research today.
*Nielsen IBOPE is legally identified as Nielsen IBOPE México, S.A. of C.V.
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