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Nielsen in the Philippines
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in the Philippines. Learn more about our local offerings.
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Explore the latest insights for Philippines
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ArticleChannel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Marketing performance3m read
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ArticleInternational musicians are ‘fired up’ for this year’s Eurovision song contest
Seven of this year’s Eurovision songs fall into the “energizing” mood category—the most primary mood descriptor of…
Media4m read
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ArticleGetting ahead of the audience measurement curve in a streaming first landscape
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
TV & streaming3m read
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