Nielsen will be a gold sponsor for the Neuromarketing World Forum. The forum will be held by the Neuromarketing Science and Business Association, and Nielsen will conduct two presentations on neuromarketing.

Title: Reliability and Predictive Validity in Consumer Neuroscience

Presenter:  Michael E Smith, Nielsen CNS

Date: Tuesday, April 5th       

Location: Dubai Festival City - Event Center

Title: Cross Platform Insights in Advertising and Media Research

Presenter: Brendan Murray, Director, Client Service/Neuroscience

Date: Wednesday, April 6th       

Location:  Dubai Festival City - Event Center