Events

PRECISION MARKETING

JOIN US FOR THE LAUNCH OF THE NIELSEN MARKETING CLOUD

We heard you. Precision marketing can’t be impactful without the right data or analytics. You want data that is credible, meaningful, and transaction based.

Join us as we share with you how you can digitally activate for the very first time FMCG grocery buyers (Nielsen Homescan) and consumers based on their intentions, attitudes, demographics, consumption and media behaviours across eleven different industries (Nielsen Consumer & Media View).

This comprehensive data set is now available in a powerful technology platform – Nielsen Marketing Cloud, enabled by a state-of-the-art, Australia-based data center. We’re proud to invite you to the official launch.

Don’t hesitate to forward this invitation to your marketing manager, head of digital, brand managers, head of insights and programmatic traders or activation teams.  

REGISTRATION

MELBOURNE 

Thursday 11 April 2019
Crown (Conference Hall 1&2)
8 Whiteman St Southbank
8:30am – 8:45am: Registration and breakfast
8:45am – 10:00am: Presentation including Q&A
Free of charge

SYDNEY

Tuesday 16 April 2019
Doltone House, Darling Island Wharf
48 Pirrama Rd Pyrmont
8:30am – 8:45am: Registration and breakfast
8:45am – 10:00am: Presentation including Q&A
Free of charge

TEASER USE CASES

  • Targeting heavy, light and lapsed buyers of multiple FMCG categories 
  • Targeting promotionally driven buyers to reinforce brand values
  • Driving store traffic to a retailer as we target grocery buyers based on their attitudes
  • Building out your automotive cross-media effectiveness through targeting light radio consumers in conjunction with your digital campaign
  • Reminding fatty food avoiders of healthier options available at quick service restaurants
  • Targeting millennial everyday transaction holders with an offer to move to an alternative banking option

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