Nielsen Video Series – Episode 2 Part 2: How has Nielsen’s digital audience measurement changed in the last couple of years and how it will change in the future?

The way that Nielsen has been measuring digital audience in Australia is under significant evolution at the moment, on this episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex Smith talks about how Nielsen’s digital audience measurement has changed in the last couple of years as well as how it will change in the future.