Thought Leadership Archives

News Center | 24-11-2023

Nitin Walia joins Nielsen as New Business Director for India

Cementing its commitment to digital transformation in India, Nielsen has appointed Nitin Walia as New Business Director…

News Center | 22-11-2023

Naobumi Otaki joins Nielsen as New Sales Director for Japan

Nielsen today announced the appointment of Naobumi Otaki as its New Sales Director for Japan to contribute to the…

News Center | 10-10-2023

Warren Jenson Named President and CFO of Nielsen

Nielsen announces Warren Jenson will now serve as President of Nielsen, in addition to his current role as Chief…

News Center | 15-06-2023

Kateryna Edelshtein speaks at EGTA’s CEO & Top Executives’ Summit in Warsaw

Katty Roberfroid interviewed Kateryna focusing on Nielsen ONE, the future of cross-media measurement and how it brings…

News Center | 26-04-2023

Nielsen’s Annual Marketing Report finds marketers are all in on streaming despite questions on its effectiveness as advertising platform

Nielsen’s Annual Marketing Report explores how marketers struggle with effective cross-media measurement, budgetary…

News Center | 25-04-2023

Learning and Growing: Nielsen at the Black Enterprise Women of Power Summit

Nielsen attends Black Enterprise Women of Power Summit where attendees engaged in events that addressed topics such as…

News Center | 19-01-2023

The Gauge: Mexico

The Gauge: Mexico will provide Mexico’s media industry with a monthly analysis of television viewing across key…

News Center | 18-01-2023

Nielsen releases the Gauge: Poland

Data shows linear TV viewership still dominates on a TV set in Poland with streaming share at 6% Warszawa – January…

News Center | 06-07-2022

Nielsen report finds underspending in 50% of media plans jeopardizing maximum ROI

Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase…

News Center | 05-07-2022

Data is the key to maximum brand awareness balanced with a quantifiable, immediate outcomes

Emma Delserieys, VP of customer success in Europe, recently joined a panel hosted by the Drum that explored the key…

News Center