Press Room

Growth To Digital News Category And Friday Confirmed As Top News Day

– News.com.au retains top place in Nielsen digital news rankings
– ABC News Website moves up to second place
– Nielsen’s new Digital Content Ratings data found that the unique audience was consistently highest to news content on Fridays

Sydney, Australia – 23 August 2017: Nielsen Digital Ratings (Monthly) data for July 2017 saw more Australians consuming Current Events & Global News content with a unique audience of 13.4 million, up 1% when compared to June 2017.

News.com.au retained the top position with a unique audience of 5.9 million, an increase of 11% compared to the previous month. In second place was ABC News Websites (4.7 million, +3%) which switched places with nine.com.au (4.5 million, -4%).

Ranked fourth in Nielsen’s digital data was smh.com.au (+12%), fifth was Daily Mail (0%), followed by The Guardian (+4%), Yahoo7 News Websites (+4%) and BBC (0%).

The Daily Telegraph moved into the top ten rankings in ninth place with a unique audience of 2.3 million (+5%), followed by Herald Sun in tenth place with a unique audience of 2.3 million (-2%).

TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY, JULY 2017

Name

Unique Audience (000)

Sessions Per Person

Time Per Person (HH:MM:SS)

Page Views Per Person

news.com.au

5,905

13

00:57:25

46

ABC News Websites

4,651

12

00:52:26

22

nine.com.au

4,499

12

01:05:27

39

smh.com.au

4,197

10

00:47:00

28

Daily Mail Australia

3,069

12

00:31:17

21

The Guardian

2,823

8

00:24:39

13

Yahoo7 News Websites

2,674

9

00:14:24

13

BBC

2,340

12

00:42:57

22

The Daily Telegraph

2,286

8

00:24:43

12

Herald Sun

2,254

9

00:27:58

19

Source: Nielsen Digital Ratings (Monthly), July 2017

DIGITAL CONTENT RATINGS AVERAGE DAILY UNIQUE AUDIENCE: PEAK AUDIENCE FOR TOP NEWS PUBLISHERS (FOR PARTICIPATING PUBLISHERS)
For the top 10 news entities reported in Digital Ratings (Monthly), Nielsen’s Digital Content Ratings found that the unique audience was consistently highest on Fridays for the month of July 2017.

In addition, Nielsen’s Digital Content Ratings data revealed that news.com.au reported the highest average daily unique audience during the month of July 2017, with a peak audience of 1.3 million on July 21, 2017, followed by nine.com.au with a peak of 1.1 million on 25 July, 2017.

Source: Nielsen Digital Content Ratings, Text, Digital Computer/Mobile, 1 July 2017 – 31 July 2017, People 2+, Census only

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Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

For further information please contact:
Eleanor Saxton
Nielsen
T: + 61 421 692 808
E: [email protected]