Press Room

Online Travel Audiences Take-Off During Holiday Season

·           Cruise line entities report strong growth
·           9 out of 10 top hotel information sites report double digit growth
·           News sites rankings remain stable 

Sydney, Australia – 23 February 2017: Australians had their minds on travel during the January holiday break, with significant increases in unique audiences to online travel entities, according to the latest data from Nielsen Digital Ratings (Monthly).

More Australians visited cruise line entities with an increase of 20% across the sub-category during January 2017 compared to the previous month to reach a unique audience of 2.6 million. Princess Cruises lead the sub-category reaching 587,000 (+11%), followed by Royal Caribbean Cruises reaching 515,000 (-1%) and P&O Cruises 485,000 (+34%).

TABLE 1: TOP 5 CRUISE LINE ENTITIES RANKED BY TOTAL UNIQUE AUDIENCES 

Name

Unique Audience (000)

Month on Month % Increases
Princess Cruises58711%
Royal Caribbean Cruises515-1%
P&O Cruises48534%
Ozcruising38475%
Cruisecritic.com38235%

Source: Nielsen Digital Ratings (Monthly) – January 2017

Unique audiences to the Hotel Information sub-category grew by 19% during January compared to the previous month to reach 7.5 million. Booking.com led the sub-category with a 35% increase to reach 3 million, followed by Trivago increasing by a massive 95% to reach 1.7 million and Airbnb growing to 1.6 million (+26%).

TABLE 2: TOP 5 HOTEL INFORMATION ENTITIES RANKED BY TOTAL UNIQUE AUDIENCES

Name

Unique Audience (000)

Month on Month % Increase
Booking.com3,04235%
Trivago1,72695%
Airbnb1,60126%
Wotif.com1,4049%
Hotels.com93244%

Source: Nielsen Digital Ratings (Monthly) – January 2017

The Airlines sub-category also saw increases; Qantas led with a unique audience of 4 million growing by 11% over January, Jetstar 2.1 million (+10%), Virgin Australia steady at 2 million and SkyScanner reaching 1.4 million (+46%).

Current Events and Global News Sub-Category
News sites grew their unique audiences during January with 9 out of the top 10 entities seeing increases compared to the previous month.

With no changes to the top 10 digital rankings, News.com.au retained the top position with a unique audience of 5.4 million (+2%).

Nine.com.au remained in second place with a unique audience of 4.4 million (+4%) and ABC News ranked third with a unique audience of 4.3 million (+3%). Smh.com.au retained its fourth place with a unique audience of 4 million (10%).

Daily Mail Australia (3.2 million), The Guardian (2.7 million), Yahoo7 News (2.6 million), BBC (2.4 million), Herald Sun (2.3 million) and The Age (2.3 million) all retained their positions in the audience rankings from position 5 through to 10, respectively – see table below.

TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY, JANUARY 2017

Name

Unique Audience (000)

Page Views Per Person

Sessions Per Person

Time Per Person (hh:mm:ss)

news.com.au

5,352

51

15

02:17:21

nine.com.au

4,421

40

13

01:35:02

ABC News Websites

4,341

25

10

00:34:56

smh.com.au

4,028

32

12

01:08:47

Daily Mail Australia

3,154

24

13

00:29:54

The Guardian

2,710

15

8

00:29:11

Yahoo7 News Websites

2,614

11

9

00:15:52

BBC

2,402

26

12

00:50:48

Herald Sun

2,307

14

8

00:36:49

The Age

2,280

40

14

00:50:00

Source: Nielsen Digital Ratings (Monthly) – January 2017

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For further information please contact:

Jackie Helliker
Nielsen
T: + 61 403 074 864 
E: [email protected]