Australians turn to digital news to stay informed

  • Average increase of 57% for top ten news sites audiences1
  • ABC News Websites report 15 million people1
  • Seven of the top ten publishers report over 11 million people each1

SYDNEY, 14 APRIL 2020: Increasing numbers of Australians turn to online news publishers to keep them informed and updated. Nielsen Digital Content Ratings reported an average increase of  57% across the top ten news sites audiences during March 2020, when compared to February 2020. 

Seven of the top ten news sites reported audiences over 11 million people and all of the top ten recorded their highest unique audience figure since the launch of Nielsen’s Digital Content Ratings.2 

Nielsen Digital Content Ratings also reported increases in time spent with the overall current events and global news subcategory – reaching 51 million hours in total for the month of March 2020 – up over 20 million hours since December 2019 – see chart below.

Looking closer at the top ten, Nielsen revealed ABC News Websites reported 15 million unique audiences accessing their content in March 2020 – up from 9.9 million in February 2020, and retained the top rank position for the third consecutive month. 

News.com.au ranked second with a unique audience of 12.3 million, followed by 7NEWS with 11.8 million.  

The Guardian doubled its unique audience in March 2020 (+104%) compared with the prior month and moved their position from seventh to four place.

The Australian also doubled their unique audience (+101%) to rank tenth with a 4.9 million unique audience – and making their debut in the top 10 since September 2018.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.

Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.

An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

Contact

Nielsen

Jackie Helliker

jackie.helliker@nielsen.com

0412 405 761