SYDNEY, 30 SEPTEMBER 2020: Nielsen (NYSE: NLSN) today announced a partnership with DBM Consultants to integrate Nielsen’s Consumer & Media View (CMV) solution with the market-leading DBM Atlas dataset. The result is an unrivalled segmentation and profiling dataset that has been developed specifically for the banking, insurance and wealth management categories.
The new product called DBM Atlas + Media Profiler offers over 12,000 attitudinal, behavioural and media variables for in-depth consumer profiling – including when and how to best reach and engage key audiences.
In a rapidly changing world, DBM Atlas + Media Profiler gives marketers, agencies and publishers a competitive edge in the banking, insurance and wealth management space. This powerful dataset will drive better data-driven decisions to optimise product development, consumer strategy, media strategy and sponsorship planning for priority audiences.
By constructing richer target audience segments using the combined DBM Atlas and Nielsen CMV dataset, consumer profiles can now include expanded insights across vital attitudinal, lifestyle behaviour, banking, insurance and wealth management purchase intentions, sporting passions and media consumption preferences – now available in the same place for the first time.
“We’re excited to partner with Nielsen and unveil this highly effective tool for financial services media planners, strategists and marketers. As budgets tighten and media consumption continues to fragment, it is critical these professionals have the most comprehensive view of the market possible. This innovative new solution allows the optimisation of media planning specifically for financial services in a time when precise targeting has never been more important,” Commented Kipling Zubevich – CEO, DBM Consultants
“We are thrilled to partner with DBM to bring their trusted financial insights into our Consumer & Media View (CMV) solution. Nielsen has a strong history of linking media currency data with CMV and it’s exciting to expand our offering to include DBM Atlas financial currency data. This new joint solution will unlock a deeper consumer understanding, specifically across the financial services sector – enabling more informed marketing, communication and media planning decisions to drive ROI,” Commented Monique Perry, Managing Director, Media & Sports, Nielsen Media Australia.
With the launch of this new dataset, Nielsen is democratising in-depth consumer and media insights across the finance and insurance sector – enabling marketers to ensure they are always ahead of the curve.