E-Category Management Workshop

Презентатор:Chryssa Asmatzi (Category Management Business Consulting Leader for EE)
Местоположение: Online

In the effort to help prevent the COVID-19 coronavirus outbreak to keep spreading, we will implement virtual ONLINE Category Management workshops of the upcoming weeks across the world. This measure will help us reduce the risk of spreading any illness to our communities, while continue supporting our clients to be ready to face and unlock more retail landscape opportunities. We will rely upon technology to keep a good learning online environment for all participants.

Deploy Category Management for an Omnichannel Shopper.


Retailers, Manufacturers, Suppliers, Distributors, Agencies and anyone with a hunger for e-Category Management knowledge.


  • Slot 1: 9:00 am to 12:00 pm
  • Slot 2: 2:00 pm to 05:00 pm




Comprehensive course materials, case studies and certificate.

For more information and registrations, please
contact: marko.naumov@nielsen.com & stephania.semova@nielsen.com.


  • Why eCatMan?
    • E-commerce trending facts
    • E-commerce challenges
  • Category Management Overview
  • How to Apply eCatMan to e-commerce: 5D Process
  • Define
    • Category potential
    • Capabilities
    • Select partners
    • Align objectives
    • Category definition
    • Category role
  • Discover
  • Shopper targeting
    • Journey map
    • Business performance
    • Opportunities
  • Design
    • Strategies
    • Tactics
  • Develop
    • Tactics alignment
    • Activation plan
    • Scorecard
  • Deliver
    • Activation
    • Scorecard measurement
    • Plan review
  • Q&A


Chryssa has more than 25 years of experience in Retail, with expertise in all facets of marketing, branding, communications, business development and e-commerce, 7 of which in Category Management for key retailers in Greece, i.e. Carrefour Marinopoulos, Makro Cash & Carry, etc.

She is specialized in strategic planning and analysis, shopper marketing, customer insights, digital marketing, and has a passion for e-business and innovative communications strategy development.

Chryssa delivers a series of training workshops with an integrated perspective that combines manufacturing, retailing and analytics. She leads Nielsen Category Management Consulting for the EE region.