Millennials are the largest generation in Canada and are approaching key lifestage milestones. Yet they’re still intertwined and influenced by the generations before them.
This generation is quite literally the future, but for brands and marketers looking to reach them, understanding and harnessing their purchasing power can be a daunting task. It all starts with getting to know who these consumers are and what they’re looking for. Start by understanding the size of the generation, their purchasing power, and the categories—including food and beyond—that they’re most likely to purchase.
Did you know that 35% of Canadian Millennials live with their parents, which helps explain why they only represent 12% of fast-moving consumer goods (FMCG) in Canada as they are not yet the heads of their own households. See below for some more interesting Millennial facts.