Press Releases
Nielsen Annual Marketing Report Finds Opportunity for Marketers to Align ROI Perception with Reality
Nielsen's new Annual Marketing Report: The Age of Dissonance sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception is driven by measurement data they can trust, and what ultimately influences budget decisions.
Nielsen Builds Out Management Teams With Two Strategic Hires
David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer of Nielsen's Global Connect business. Linda Zukauckas will join the company as Chief Financial Officer. Both will join effective Feb. 3, 2020.
Nielsen Global Connect Welcomes Jacqueline Woods As Chief Marketing Officer
Veteran marketing leader Jacqueline Woods will join the company as Chief Marketing Officer (CMO) beginning Dec. 1, 2019. In this role, Ms. Woods will lead all aspects of global marketing, supporting the company’s transformation into an independent, publicly traded company.
Nielsen Voted Best Tech Workplace for Diversity at 2019 Timmy Awards
Tech in Motion awarded Nielsen the title of 2019 Best Tech Workplace for Diversity live at the annual Timmy Awards ceremony in front of hundreds of the local tech community.
Nielsen, Headset and Deloitte Announce Strategic Alliance to Provide Data and Insights to Legal Cannabis Market in Canada
The alliance will bring various data-driven offerings to the market which will allow businesses in the cannabis industry to make informed decisions for their business and customers.
David Kenny Signs LEAD Network CEO Pledge to Advance Women at Nielsen
The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. Kenny signed the pledge in concurrence with International Women’s Day, which was also celebrated by thousands of Nielsen associates around the world.
Global Consumers are Bullish About Their Financial Security
Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.
Global Online Grocery Purchasing Is Up 15% in Last Two Years, Leading to an Estimated US$70B in Additional Sales in Online FMCG
Online purchasing of packaged and fresh groceries has surged by 15% in the past two years, with an increase in consumers’ confidence within the online buying ecosystem leading to purchasing in a broader range of categories.
Nielsen Launches SmartStore in Canada
SmartStore is designed to radically transform how the industry conducts shopper research today by creating a remarkably realistic and immersive simulation of a 3D, 360 total store environment. Testing in a virtual environment eliminates the unnecessary risk of trial-and-error execution because...
Nielsen Included for the Second Year on Stock Indices Recognizing Leading Companies
The FTSE4Good and Dow Jones Sustainability Index recognitions are part of a growing investor interest in companies focused on sustainability.
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