Nielsen Global Connect appoints Chandler Bigelow as CFO.
Sean Cohan, a media industry and A+E veteran, joins the company as Chief Growth Officer and President, International; Peter Bradbury has been promoted to Chief Commercial Officer, U.S. and Karthik Rao has been named Chief Operating Officer, Nielsen Global Media.
David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer of Nielsen's Global Connect business. Linda Zukauckas will join the company as Chief Financial Officer. Both will join effective Feb. 3, 2020.
Veteran marketing leader Jacqueline Woods will join the company as Chief Marketing Officer (CMO) beginning Dec. 1, 2019. In this role, Ms. Woods will lead all aspects of global marketing, supporting the company’s transformation into an independent, publicly traded company.
Nielsen is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.
As the economy continues to development, the innovation of new technology, formats, models and species continue to rise, and the Chinese consumer market continues to sink to lower-tier cities, the new retail landscape where consumers are at the center has come. In new retail businesses, the...
Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.
Nielsen recently announced the appointment of Justin Sargent as president of Nielsen China, responsible for growing Nielsen’s business operations in China.
Nielsen and the e-commerce giant JD deepened cooperation. Online Pricing Optimizer (OPO) will help FMCG e-commerce businesses find new drivers for profits and sales.
The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. Kenny signed the pledge in concurrence with International Women’s Day, which was also celebrated by thousands of Nielsen associates around the world.