Press Releases
Precision marketing set to surge in APAC
Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.
Nielsen Appoints Justin Sargent as China President
Nielsen recently announced the appointment of Justin Sargent as president of Nielsen China, responsible for growing Nielsen’s business operations in China.
Nielsen and JD jointly launched a product for pricing and promotion that better understands online consumers
Nielsen and the e-commerce giant JD deepened cooperation.
Online Pricing Optimizer (OPO) will help FMCG e-commerce businesses find new drivers for profits and sales.
David Kenny Signs LEAD Network CEO Pledge to Advance Women at Nielsen
The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. Kenny signed the pledge in concurrence with International Women’s Day, which was also celebrated by thousands of Nielsen associates around the world.
Global Consumers are Bullish About Their Financial Security
Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.
Global Online Grocery Purchasing Is Up 15% in Last Two Years, Leading to an Estimated US$70B in Additional Sales in Online FMCG
Online purchasing of packaged and fresh groceries has surged by 15% in the past two years, with an increase in consumers’ confidence within the online buying ecosystem leading to purchasing in a broader range of categories.
Nielsen Join Hands with Tmall to Offer Big Data Solution
Nielsen and Tmall New Product Innovation Center recently announced the omni-channel strategic cooperation, which will integrate Tmall's online data for new products with Nielsen's industry-leading offline retail data analysis insights to further deepen the omni-channel integration trend in the...
Nielsen Included for the Second Year on Stock Indices Recognizing Leading Companies
The FTSE4Good and Dow Jones Sustainability Index recognitions are part of a growing investor interest in companies focused on sustainability.
Nielsen China Launches a Disruptive Big Data Business Solution
As the era of big data approaches, modern business is undergoing a revolution. Nielsen, a global leading measurement and data analytics company, has launched IntelliGEO, a big data business solution, to allow brands and retailers rapidly understand the market and make efficient decisions. This...
Nielsen’s DAR Solution Pioneers Measurement of the OTT Big Screen Era
Smart TV, also known as over-the-top (OTT), is the newest and fastest growing platform for major advertisers. The development of the industry for big screen and on-demand devices continues to mature, with the penetration rate of OTT in 2017 exceeding 50%, and shipments of OTT television sets and...
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