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Press Releases

Precision marketing set to surge in APAC

Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.

Global Consumers are Bullish About Their Financial Security

Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.

Nielsen Join Hands with Tmall to Offer Big Data Solution

Nielsen and Tmall New Product Innovation Center recently announced the omni-channel strategic cooperation, which will integrate Tmall's online data for new products with Nielsen's industry-leading offline retail data analysis insights to further deepen the omni-channel integration trend in the...

Nielsen China Launches a Disruptive Big Data Business Solution

As the era of big data approaches, modern business is undergoing a revolution. Nielsen, a global leading measurement and data analytics company, has launched IntelliGEO, a big data business solution, to allow brands and retailers rapidly understand the market and make efficient decisions. This...

Nielsen’s DAR Solution Pioneers Measurement of the OTT Big Screen Era

Smart TV, also known as over-the-top (OTT), is the newest and fastest growing platform for major advertisers. The development of the industry for big screen and on-demand devices continues to mature, with the penetration rate of OTT in 2017 exceeding 50%, and shipments of OTT television sets and...

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