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Precision marketing set to surge in APAC

Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.

Global Consumers are Bullish About Their Financial Security

Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.

Nielsen Join Hands with Tmall to Offer Big Data Solution

Nielsen and Tmall New Product Innovation Center recently announced the omni-channel strategic cooperation, which will integrate Tmall's online data for new products with Nielsen's industry-leading offline retail data analysis insights to further deepen the omni-channel integration trend in the...

Nielsen China Launches a Disruptive Big Data Business Solution

As the era of big data approaches, modern business is undergoing a revolution. Nielsen, a global leading measurement and data analytics company, has launched IntelliGEO, a big data business solution, to allow brands and retailers rapidly understand the market and make efficient decisions. This...

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Edith Li

Lucille Liu