Press Releases
Focus on growth of APAC media industry as Nielsen announces new leader, Robert Gilby
Robert (Rob) Gilby is joining the international leadership team at Nielsen as President of Asia Pacific (APAC).
Sandra Sims-Williams Appointed Nielsen’s Chief Diversity Officer
Sandra Sims-Williams has been appointed Chief Diversity Officer for Nielsen. She will continue to lead the company's diversity, equity and inclusion team.
Nielsen Announces Completion of Sale Of Global Connect Business to Advent International
Nielsen Holdings plc announced today that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck. NielsenIQ is Nielsen’s former Global Connect business.
Roku and Nielsen Announce Strategic Alliance
Nielsen and Roku will enter into a strategic partnership to integrate complementary Nielsen ad and content measurement products into the Roku platform and further advance Nielsen ONE, Nielsen’s cross-media measurement solution.
Nielsen Enables Brands to Maximize ROI Amid Fast-Changing Sports Sponsorship Market
Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.
Cross-Media Currency Becomes Reality with Nielsen ONE
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
Launching Nielsen Compass: A world leading and powerful campaign outcomes database
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
Nielsen Makes Senior Appointments, Further Builds Out Media Management Team
Sean Cohan, a media industry and A+E veteran, joins the company as Chief Growth Officer and President, International; Peter Bradbury has been promoted to Chief Commercial Officer, U.S. and Karthik Rao has been named Chief Operating Officer, Nielsen Global Media.
Nielsen Builds Out Management Teams With Two Strategic Hires
David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer of Nielsen's Global Connect business. Linda Zukauckas will join the company as Chief Financial Officer. Both will join effective Feb. 3, 2020.
Nielsen Sports Launches New Fan Insights Platform for a Connected View of Fan Behaviors and Attitudes
Nielsen is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.