Nielsen unveils new scoring metrics and insights enabling forward-thinking brands to compare the impact of their sponsorship activities directly to other marketing, promotion and advertising initiatives on an equivalent basis.
Today, Nielsen announced its plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, will evolve the current metrics that underpin the more than $100 billion video...
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales ROI
Sean Cohan, a media industry and A+E veteran, joins the company as Chief Growth Officer and President, International; Peter Bradbury has been promoted to Chief Commercial Officer, U.S. and Karthik Rao has been named Chief Operating Officer, Nielsen Global Media.
David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer of Nielsen's Global Connect business. Linda Zukauckas will join the company as Chief Financial Officer. Both will join effective Feb. 3, 2020.
Nielsen is launching a global, connected online platform to provide sports properties, sponsor brands and event organizers with a comprehensive view of fans’ interests, media consumption behaviors, brand attitudes and purchasing habits from around the world.
As the economy continues to development, the innovation of new technology, formats, models and species continue to rise, and the Chinese consumer market continues to sink to lower-tier cities, the new retail landscape where consumers are at the center has come. In new retail businesses, the...
Asia Pacific is poised for growth in data-driven marketing or precision marketing given the increasing base of two billion online users and expected rise of advertising budgets in the next five to ten years, according to Nielsen's A Digital Giant Awakens report.
Nielsen recently announced the appointment of Justin Sargent as president of Nielsen China, responsible for growing Nielsen’s business operations in China.
Nielsen and the e-commerce giant JD deepened cooperation. Online Pricing Optimizer (OPO) will help FMCG e-commerce businesses find new drivers for profits and sales.