Streaming TV
Top 10
Original, acquired, and movie viewing
Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.
Sep. 28 – Oct. 04, 2026
| Program Name | Rank | Minutes (Millions) | # of Episodes | Streaming Provider(s) |
|---|---|---|---|---|
| Wonka's The Golden Ticket |
1
|
1,078 | 9 | Netflix |
| The Big Bang Theory |
2
|
953 | 281 | HBO Max |
| East of Eden (2026) |
3
|
782 | 7 | Netflix |
| Spongebob Squarepants |
4
|
767 | 336 | Paramount+ |
| Ted Lasso |
5
|
750 | 43 | Apple TV |
| American Horror Story |
6
|
712 | 138 | Hulu |
| Bluey |
7
|
706 | 154 | Disney+ |
| Toy Story 5 |
8
|
687 | 1 | Disney+ |
| Major Crimes |
9
|
666 | 105 | Netflix | Pluto TV |
| Murder in a Small Town |
10
|
661 | 18 | Hulu | Netflix |
Sep. 28 – Oct. 04, 2026
| Program Name | Rank | Minutes (Millions) | # of Episodes | Streaming Provider(s) |
|---|---|---|---|---|
| Wonka's The Golden Ticket |
1
|
1,078 | 9 | Netflix |
| East of Eden (2026) |
2
|
782 | 7 | Netflix |
| Ted Lasso |
3
|
750 | 43 | Apple TV |
| Neagley |
4
|
661 | 8 | Prime Video |
| A Different World (2026) |
5
|
585 | 10 | Netflix |
| Monster: The Lizzie Borden Story |
6
|
550 | 8 | Netflix |
| Reacher |
7
|
513 | 32 | Prime Video |
| The Great British Baking Show |
8
|
486 | 117 | Netflix |
| Ms. Rachel |
9
|
406 406 | 12 | Netflix |
| Lioness |
10
|
390 390 | 24 | Paramount+ |
Sep. 28 – Oct. 04, 2026
| Program Name | Rank | Minutes (Millions) | # of Episodes | Streaming Provider(s) |
|---|---|---|---|---|
| The Big Bang Theory |
1
|
953 | 281 | HBO Max |
| Spongebob Squarepants |
2
|
767 | 336 | Paramount+ |
| American Horror Story |
3
|
712 | 138 | Hulu |
| Bluey |
4
|
706 | 154 | Disney+ |
| Major Crimes |
5
|
666 | 105 | Netflix | Pluto TV |
| Murder in a Small Town |
6
|
661 | 18 | Hulu | Netflix |
| Doc |
7
|
611 | 34 | Hulu | Netflix |
| Gilmore Girls |
8
|
551 | 205 | Hulu | Prime Video |
| Grey's Anatomy |
9
|
545 | 467 | Hulu | Netflix |
| Bob's Burgers |
10
|
536 | 307 | Hulu |
Sep. 28 – Oct. 04, 2026
| Program Name | Rank | Minutes (Millions) | Streaming Provider(s) |
|---|---|---|---|
| Toy Story 5 |
1
|
687 | Disney+ |
| The Breadwinner (2026) |
2
|
553 | Netflix |
| Unabomber |
3
|
481 | Netflix |
| The Widower: 'Til Death Do Us Part |
4
|
388 | Netflix |
| Doing Life |
5
|
360 | Netflix |
| Now You See Me: Now You Don't |
6
|
240 240 | Prime Video |
| Backrooms |
7
|
231 231 | HBO Max |
| Demon Slayer: Kimetsu no Yaiba Infinity Castle |
8
|
220 220 | Hulu | Disney+ | Netflix | Prime Video |
| Coraline |
9
|
198 198 | HBO Max | Hulu | Peacock |
| The Love Hypothesis |
10
|
196 196 | Prime Video |
SOURCE: Nielsen Streaming Content Ratings (Amazon Prime Video, Apple TV, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Pluto TV, Starz), Nielsen National TV Panel, U.S., viewing through television.
NOTE: Streaming platforms featured in the Streaming Top 10 charts include only those streaming providers with program-level data in specific Nielsen reporting systems. However, viewing data are inclusive of streaming viewership to all platforms beyond the listed providers.
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Methodology Overview
Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.
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Linear TV
Top 10
Broadcast, cable, syndication and live streaming programs
Discover the week’s top TV programs among U.S. audiences across broadcast, cable, syndication and live streaming, including a total, combined* view. Viewership is based on Nielsen Big Data + Panel measurement and ranked by total viewers (Persons 2+).
Week of Oct. 05 – Oct. 11, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| FOX NFL SUNDAY – NATIONAL (4:50P) |
1
|
26,697 | 11.6 | FOX |
| FOX NFL SUNDAY – REGIONAL (1:00P) |
2
|
17,408 | 7.9 | FOX |
| NBC SUNDAY NIGHT FOOTBALL – RAVENS VS. FALCONS |
3
|
17,022 | 8.2 | NBC |
| THURSDAY NIGHT FOOTBALL – BUCCANEERS VS. COWBOYS |
4
|
16,725 | 7.3 | PRIME VIDEO |
| CBS NFL SINGLE (1:00P) |
5
|
16,619 | 7.4 | CBS |
| THE OT |
6
|
15,108 | 7.0 | FOX |
| SUNDAY NIGHT NFL PRE-KICK |
7
|
13,411 | 6.2 | NBC |
| SATURDAY NIGHT FOOTBALL – UNIV. GEORGIA VS. UNIV. ALABAMA |
8
|
12,242 | 5.6 | ABC |
| NFL REGULAR SEASON W/OTA – FALCONS VS. SAINTS |
9
|
11,207 | 5.3 | ESPN + OTA |
| FOX MLB NLCS – DODGERS VS. BREWERS GM 1 |
10
|
10,565 | 4.7 | FOX |
Week of Oct. 05 – Oct. 11, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATINGt | ORIGINATOR |
|---|---|---|---|---|
| FOX NFL SUNDAY – NATIONAL (4:50P) |
1
|
26,697 | 11.6 | FOX |
| FOX NFL SUNDAY – REGIONAL (1:00P) |
2
|
17,408 | 7.9 | FOX |
| NBC SUNDAY NIGHT FOOTBALL – RAVENS VS. FALCONS |
3
|
17,022 | 8.2 | NBC |
| CBS NFL SINGLE (1:00P) |
4
|
16,619 | 7.4 | CBS |
| THE OT |
5
|
15,108 | 7.0 | FOX |
| SUNDAY NIGHT NFL PRE-KICK |
6
|
13,411 | 6.2 | NBC |
| SATURDAY NIGHT FOOTBALL – UNIV. GEORGIA VS. UNIV. ALABAMA |
7
|
12,242 | 5.6 | ABC |
| FOX MLB NLCS – DODGERS VS. BREWERS GM 1 |
8
|
10,565 | 4.7 | FOX |
| FOOTBALL NT AMERICA PT 3 |
9
|
9,999 9,999 | 4.6 | NBC |
| ABC AFTERNOON CFTBL – UNIV. TEXAS VS. UNIV. OKLAHOMA |
10
|
9,818 9,818 | 4.4 | ABC |
Week of Oct. 05 – Oct. 11, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| NFL REGULAR SEASON – FALCONS VS. SAINTS |
1
|
10,505 | 5.0 | ESPN |
| NFLN EXCLUSIVE GAME – EAGLES VS. JAGUARS |
2
|
6,654 | 3.0 | NFL NETWORK |
| MONDAY NIGHT KICKOFF |
3
|
4,834 | 2.3 | ESPN |
| MLB NL DIVISION SERIES – DODGERS VS. BRAVES GM3 |
4
|
4,205 | 2.0 | FOX SPORTS 1 |
| MLB NL DIVISION SERIES – DODGERS VS. BRAVES GM4 |
5
|
3,666 3,666 | 1.7 | FOX SPORTS 1 |
| MLB DIVISION SERIES – RAYS VS. YANKEES GM3 |
6
|
3,615 3,615 | 1.8 | TBS NETWORK |
| MONDAY NIGHT POSTGAME |
7
|
3,520 3,520 | 1.9 | ESPN |
| MLB DIVISION SERIES – RAYS VS. YANKEES GM2 |
8
|
3,510 3,510 | 1.7 | TBS NETWORK |
| MLB DIVISION SERIES – WHITE SOX VS. GUARDIANS GM5 |
9
|
3,419 3,419 | 1.5 | TBS NETWORK |
| MLB NLDS PRE GAME – BREWERS VS. PADRES GM3 |
10
|
3,382 3,382 | 1.7 | FOX SPORTS 1 |
Week of Sep. 21 – Sep. 27, 2026
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| WHEEL OF FORTUNE |
1
|
8,547 | 4.8 | CBS MEDIA VENTURES |
| JEOPARDY |
2
|
8,372 | 4.8 | CBS MEDIA VENTURES |
| FAMILY FEUD |
3
|
7,324 | 4.5 | CBS MEDIA VENTURES |
| JUDGE JUDY |
4
|
5,432 | 3.6 | CBS MEDIA VENTURES |
| WEEKEND ADVENTURE |
5
|
3,307 3,307 | 2.1 | HMPG/DADT |
| INSIDE EDITION |
6
|
3,105 3,105 | 2.0 | CBS MEDIA VENTURES |
| ENTERTAINMENT TONIGHT |
7
|
2,828 2,828 | 1.8 | CBS MEDIA VENTURES |
| HOT BENCH |
8
|
2,327 2,327 | 1.6 | CBS MEDIA VENTURES |
| LIVE WITH KELLY AND MARK |
9
|
2,288 2,288 | 1.5 | DISNEY ABC DOMEST TV |
| FAMILY FEUD (WKND) |
10
|
1,899 1,899 | 1.2 | CBS MEDIA VENTURES |
Source: Nielsen Big Data + Panel National TV Measurement. U.S. audiences. Ranked on P2+ average audience projections (total viewers). Household ratings are the percentage of TV homes tuned into a specific television program.
* The “Total” chart includes broadcast, cable and live streaming programs and does not include syndication programs due to syndication data availability.
Viewing by demographic
Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.
Week of July 22 – July 28, 2024
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| PREMIOS JUVENTUD 24 7/25 |
1
|
1,324 | 4.8 | UNI |
| NOCHE DE ESTRELLAS 7/25 |
2
|
1,221 | 4.6 | UNI |
| TOP CHEF VIP S3 – M |
3
|
1,146 | 4.1 | TEL |
| PREMIOS JUVENTUD24 GF7/25 |
4
|
1,136 | 4.4 | UNI |
| CONDE: AMOR Y HONOR – M |
5
|
1,121 | 4.0 | TEL |
| TOP CHEF VIP S3 – SUN |
6
|
1,094 | 3.6 | TEL |
| TOP CHEF VIP S3 7P – M |
7
|
1,082 | 3.9 | TEL |
| TOP CHEF VIP S3 – W |
8
|
1,061 | 4.0 | TEL |
| TOP CHEF VIP S3 – R |
9
|
1,054 | 4.3 | TEL |
| TOP CHEF VIP S3 – T |
10
|
1,021 | 3.9 | TEL |
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
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10
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Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.
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Advertising
Top 10
Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.
Advertising Spend – January 2026, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| ABBVIE INC |
1
|
$117.1 | 9.7 | HEALTHCARE |
| VERIZON COMMUNICATIONS INC |
2
|
$108.8 | 4.4 | BUSINESS & CONSUMER SVCS |
| JOHNSON & JOHNSON |
3
|
$98.5 | 3.2 | HEALTHCARE |
| HONDA MOTOR CO LTD |
4
|
$87.1 | 1.1 | AUTOMOTIVE |
| FOX CORP |
5
|
$85.7 | 2.8 | PUBLISHING & MEDIA |
| GENERAL MOTORS CO |
6
|
$80.8 | 1.9 | AUTOMOTIVE |
| BERKSHIRE HATHAWAY INC |
7
|
$75.4 | 2.5 | INSURANCE & REAL ESTATE |
| YUM! BRANDS INC |
8
|
$73.5 | 3.0 | ENTERTAINMENT & AMUSEMENTS |
| INTUIT INC |
9
|
$71.3 | 3.7 | COMPUTERS, OFF. EQUIP. & STATIONERY |
| ROARK CAPITAL GROUP INC |
10
|
$66.0 | 5.7 | ENTERTAINMENT & AMUSEMENTS |
January 2026, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| SAINT JUDE CHILDRNS RSRCH HSPTL INC |
1
|
$13.8 | 408.7 | HEALTHCARE |
| BRAND GROUP LLC |
2
|
$9.7 | 15.7 | DIRECT RESPONSE PRODUCTS |
| AT&T INC |
3
|
$8.9 | 431.4 | BUSINESS & CONSUMER SVCS |
| PARKINSONS FNDN INC |
4
|
$8.2 | 86.4 | BUSINESS & CONSUMER SVCS |
| SANDY HOOK PROMISE FNDN INC |
5
|
$8.1 | 48.1 | BUSINESS & CONSUMER SVCS |
| ALLSTATE CORP |
6
|
$7.3 | 119.3 | INSURANCE & REAL ESTATE |
| AMERICAN SOCIETY PRVT CRLY ANLS INC |
7
|
$7.3 | 151.9 | BUSINESS & CONSUMER SVCS |
| BLOOD CANCER UNITED INC |
8
|
$7.0 | 4.5 | BUSINESS & CONSUMER SVCS |
| TOYOTA MOTOR CORP |
9
|
$6.6 | 200.3 | AUTOMOTIVE |
| MCDONALDS CORP |
10
|
$6.2 | 444.8 | ENTERTAINMENT & AMUSEMENTS |
January 2026, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| TOYOTA MOTOR CORP |
1
|
$49.8 | 2.4 | AUTOMOTIVE |
| GENERAL MOTORS CO |
2
|
$48.0 | 3.3 | AUTOMOTIVE |
| MORGAN & MORGAN PA |
3
|
$36.0 | 2.9 | BUSINESS & CONSUMER SVCS |
| COMCAST CORP |
4
|
$25.8 | 1.1 | BUSINESS & CONSUMER SVCS |
| FORD MOTOR CO |
5
|
$22.9 | 1.4 | AUTOMOTIVE |
| ABBVIE INC |
6
|
$22.6 | 0.7 | HEALTHCARE |
| HYUNDAI MOTOR CO |
7
|
$22.0 | 1.3 | AUTOMOTIVE |
| INVESTINDUSTRIAL INC |
8
|
$21.2 | 0.3 | BUSINESS & CONSUMER SVCS |
| UNITED STATES GOVERNMENT |
9
|
$20.8 | 0.8 | BUSINESS & CONSUMER SVCS |
| DRS OWN LLC |
10
|
$20.5 | 1.5 | RETAIL |
January 2026, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| RTG FURNITURE CORP |
1
|
$2.2 | 159.0 | RETAIL |
| SEARCHLIGHT CAPITAL PARTNERS LP |
2
|
$1.6 | 208.2 | PUBLISHING & MEDIA |
| UNITEDHEALTH GROUP INC |
3
|
$1.5 | 52.4 | INSURANCE & REAL ESTATE |
| NEW YORK STATE OF |
4
|
$1.5 | 171.3 | BUSINESS & CONSUMER SVCS |
| CHARTER COMMUNICATIONS INC |
5
|
$1.4 | 120.6 | BUSINESS & CONSUMER SVCS |
| PHYSICIANS MUTUAL INSURANCE CO |
6
|
$1.4 | 41.2 | INSURANCE & REAL ESTATE |
| TOYOTA MOTOR CORP |
7
|
$1.4 | 109.8 | AUTOMOTIVE |
| USA VEIN CLINICS LLC |
8
|
$1.3 | 80.8 | HEALTHCARE |
| NISSAN MOTOR CO LTD |
9
|
$1.3 | 123.6 | AUTOMOTIVE |
| COMCAST CORP |
10
|
$1.2 | 67.9 | BUSINESS & CONSUMER SVCS |
Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.
Note: Uncategorized promotional ad spend and impression data excluded from chart.
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Video Games
Top 10
Discover the top video games Americans are looking to buy next.
Week ended October 10, 2026 | Console and PC
| TITLE | RANK | Previous week's rankings |
|---|---|---|
| Grand Theft Auto VI | 1 | 1 |
| Marvel's Wolverine | 2 | 2 |
| Call of Duty: Modern Warfare 4 (2026) | 3 | 3 |
| Gears of War: E-Day | 4 | 5 |
| NBA 2K27 | 5 | 4 |
| EA Sports Madden NFL 27 | 6 | 10 |
| Phantom Blade Zero | 7 | 6 |
| Star Wars: Galactic Racer | 8 | 20 |
| Fortnite | 9 | 9 |
| The Blood of Dawnwalker | 10 | 8 |
| Monster Hunter Wilds | 10 | 13 |
| Fable | 10 | 18 |
Source: Nielsen Video Games Tracking
