2026 Diverse Intelligence Series
The Year
America
Cheered
Watched
Celebrated
Listened
Cooked
Ate
Danced
Laughed
Cantó
Celebró
Bailó
Comió
en Español
Hispanic audiences set the pace for American culture in 2026. Three chapters on where their attention went, and why the marketplace follows.
The first half of 2026, in three chapters.
Chapter 1
The Year America Cheered en Español
Hispanic Audiences, Sports & Moments
97 of Hispanic viewers’ top 100 broadcasts were sports programming, and the biggest stages of 2026 spoke Spanish.
Chapter 2
The Year America Watched in La Sala
Hispanic Audiences & Watch Party Culture
Hispanic households watched more than 2 trillion minutes in the first half.
Chapter 3
En Primera Fila
Hispanic Audiences and the Week-One Signal
Hispanic audiences reach new content first, and week-one viewing signals what the rest of America watches next.
Chapter 1
The biggest nights on broadcast were sports, and most of them happened in Spanish.
From the Super Bowl halftime show to the World Cup final, Hispanic audiences drove the biggest live moments on American television.
Inside the chapter:
- The month the main stages spoke Spanish
- Record nights in baseball, the drafts and women’s sports
- Sports as one in every four minutes of Hispanic TV time
- The World Cup in two languages, and who chose which
The Hispanic audience’s first half of 2026, in numbers
149B
minutes of sports programming watched across linear TV and live streaming.
Source: Nielsen NPOWER, Live+7, 1H 2026
57B
minutes of World Cup programming in five and a half weeks, on linear television alone.
Source: Nielsen NNTV, Panel, Live+SD, 6/11 – 7/19/2026
16.4%
Hispanic share of the Super Bowl audience, up from 14.4% in one year.
Source: Nielsen Big Data + Panel, Super Bowl LIX (2025) and Super Bowl LX (2026)
